Heart-centered Marketing Message
I have a soft spot for non-profit organizations. I am in a unique position, both with experience working with non-profits marketing and as an Executive Director of a human services non-profit; there is much to learn and grow from sitting from both of those different perspectives.
Non-profit organizations are asked year after year: “what’s your ‘why’ and how will you show up to impact your community?” These questions are crucial because it keeps them on track and helps avoid mission creep. “Mission creep” is often used to caution against stepping too far beyond the organization’s mission statement. When non-profits remain focused, the impact can be so significant, measurable, and sustainable.
Non-profit Organizations with Heart
When I say “heart-centered,” I mean a genuine drive to connect and serve a need in the community.
Authentic non-profits with heart-centered messaging can magnetize supporters, donors, and volunteers to back their efforts. I attend workshops regularly, so I stay energized with how to connect to the community through the non-profit sector.
As a marketer, I am always curious about how to show up better and communicate the message effectively. Without the audience’s curiosity and willingness to adopt new pathways, we will most certainly miss significant opportunities. Ask yourself, “do I have a heart-centered marketing message?” Often I hear non-profits feeling that sense of stale messaging and the same old, same old, but the best way to avoid that stagnation in my mind is to have an outsider’s perspective.
Just ask your audience
Also, do not hesitate to ask your audience what they need or want. Not one person will be a key to your success, but the community as a whole can grant insight. Ask them, “how can we serve you better?” That simple question can allow the community to share in their mind what they need, and you can benefit from their feedback so your organization can continually serve and adapt to the identified need.
“Only a life lived for others is a life worthwhile.”
Albert Einstein
Random Acts of Kindness Week
The heart-centered work is timely, as Random Acts of Kindness Week (Feb 12-18) was just a few weeks ago. I have a soft spot for kindness campaigns myself. RAOK Week reminds all of us to be kinder every day. We don’t necessarily need an annual dedicated week, day, or month to be kind to one another. This little nudging reminder is just what many of us need.
I follow closely with national projects like Random Acts of Kindness Foundation and more localized efforts like Kindness Wyoming, which prioritize kindness. This is the second year I have participated in Kindness Wyoming’s Kit, where they send you ideas on how to show compassion for others. The kits are helpful and adaptable for households, workplaces, and classrooms. Now that’s what I call: heart-centered messaging!
Some takeaways:
- Ask yourself: “why.”
- Ask yourself: “how.”
- Stay curious and keep learning – attend non-profit workshops
- Be willing to adopt new pathways
- Ask yourself: “do I have a heart-centered marketing message.”
- Bring an outsider in to help gain a new perspective
This heart-centered messaging can pull in the interest from the community because that feel good connection can make all the difference. These tips also pertain to for-profit businesses because a business with heart, that’s always a good thing!
