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Category Archives: Small Business

Reintroducing Transcend Ideas after 5 years in business

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It’s Heather DeVine 👋 here. It’s been nearly six years since I began Transcend Ideas. I thought it was a good idea to reintroduce myself and the business to you and share my “why.” I have worked with businesses and nonprofits for twenty-two years, and what motivates me most is the discovery and the joy of transcending brand identity, visibility, and storytelling tactics. 

What ignites the most curiosity for me in all aspects of my life and in this line of work is “human connection”—this undeniable need that we all seek. People yearn for more ways to connect with one another. Our world is so connected through a multitude of devices, but what we find is a more divided, disconnected, and disenchanted world in its wake.

Enter AI: 🤖 an intelligence that serves as a reflection of our own humanity. It holds a mirror up to our own isolation, loneliness, and our eagerness to be seen. Many have found themselves enchanted by AI’s allure. Regarding my pushback and hesitation, I see it as a tool and not a replacement for humans. The efficiency of AI is undeniably useful in many applications. What makes human-powered businesses like Transcend Ideas more favorable is the humanity itself: the empathy, authenticity, and the first-hand human experience that a machine cannot possibly replace.

Speaking of humans, here’s a bit more about me. I am originally from Virginia; I went to school for animation and media studies at Virginia Commonwealth University. I made it out west with my husband, Mike, for the shared love of the mountains and wide-open spaces. We have a sweet and sassy 13-year-old dog named Sadie and our 8-year-old son named Elliott. I founded a nonprofit organization 11 years ago called ♥️ People Spread Love (PSL). Similar to Transcend Ideas’ “why,” it follows the human connection thread. PSL encourages community volunteers to write notes of love to people facing adversity. My heart remains with the eagerness to serve and to connect in the many ways I show up in my life. You may find me at local workshops or webinars in Jackson or Teton Valley, expanding and learning more based on the roles I hold and strive to cultivate.

TI is comprised of a collection of compassionate people. Meet the Team to discover the amazing humans behind the work for over the past five years.

The mission for Transcend Ideas is to elevate how we bridge ideas, serve, and cultivate communities that lead to connection.

Transcend Ideas’ offerings:

  • Brand identity
  • Website design & maintenance
  • Marketing strategy & implementation
  • Social media marketing
  • E-newsletters 
  • Print marketing
  • Advertising
  • Interview-style videography
  • Video editing
  • Copywriting

Let’s get coffee ☕️ and transcend ideas 💡 together.

——

For now, I will leave this AI topic for another post. In my opinion, AI needs to be challenged, regulated, and formed to fit and serve the collective good. 

Don’t Take the (Rage) Bait — How Marketers Can Take Social Responsibility

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Rage Bait - Social Responsibility as Marketers

Anger is normal. Things go wrong, annoyances happen, we see an injustice — it’s part of life. Healthy. But what about when a brand or individual goes out of their way to spark it? To purposefully incite anger for a few extra clicks? Meet rage bait.

Image of various newspaper headlines that are fear or panic-inducing

What is Rage Bait?

“Rage bait” is content that’s deliberately crafted to provoke anger and indignation. The goal is to drive clicks, comments, and shares through emotional reactions, usually through polarizing hot takes, inflammatory headlines, or by driving controversy. 

Sure, rage bait is a quick and easy way to boost engagement, but just like fast food is a quick and easy meal, it’s unhealthy in the long run. Rage bait damages trust, polarizes (or even radicalizes) audiences, and weakens brands.

Rage Bait - Image of frustrated girl looking at her cell phone

So what’s our responsibility as marketers?

The Role of Social Responsibility: Stand Against Rage Bait

As marketers, we have a duty to our brands and their communities. Choosing to manipulate audiences with rage-inducing content might get us short-term views, but in the long run it:

📢 Amplifies misinformation with sensationalized or distorted facts.

⛔ Fuels division with content designed to groups against each other.

😡 Undermines trust and destroys credibility once audiences see the manipulation.

Being socially responsible marketing means resisting the temptation of rage bait. It means not taking shortcuts, respecting the audience and their well being, all while fostering healthy engagement. 

In short, it means think before you speak (or write).

Why Responsible Marketing Helps Everyone

For brands, long-term trust beats short-term clicks. Outrage is easy, but if you make audiences feel good and show off your positive values, your brand will be seen with integrity. 

For the world, you can have an impact beyond the feed. Social media that promotes rage-filled narratives can cause real world harm through misinformation or deepening cultural divides.

How to Market Responsibly

Create value-driven content: Share insights and positive storytelling that genuinely help your audience.

Lean into empathy: Seek to understand issues rather than provoke division.

Engage in healthy dialogue: Open discussions can open minds.

Audit your content: Always be asking yourself “Am I inspiring, or inflaming?”

A More Sustainable Approach

The brands with the biggest impact today prioritize meaningful connections, not easy outrage. By taking a stand against rage bait and fostering positive content, you can create healthier online spaces, strengthen brand trust, and be a leader worth following.

Are you looking for conscious content for your organization? Schedule a time to get coffee with our team and discuss how we can help your messaging to make a positive impact.

Small Business & Tariffs: Navigating Economic Changes

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As we move further into 2025, recent changes to tariffs on imported goods are beginning to impact businesses of all sizes across the country. At Transcend Ideas, we believe staying informed helps our community make better decisions.

Understanding the Landscape

The interconnectedness of our global economy means changes in trade policy have ripple effects throughout supply chains. While the full impact of these tariffs—ranging from 10% to over 50% on various imported goods—is still emerging, we’re already seeing different responses across the business spectrum.

“Large retailers with significant purchasing power (like Walmart) can often negotiate with foreign suppliers for discounts to offset tariff costs. However, small businesses typically lack this leverage, potentially facing more immediate challenges in maintaining their pricing structures,”
from an NPR story linked here.

Wide-Ranging Effects

It’s important to understand that these economic shifts will affect virtually all businesses—not just those directly importing or selling foreign goods. Service-based businesses like Transcend Ideas will also experience impacts, though on different timelines and in different ways. As our clients adapt to changing economic conditions, their marketing and branding needs may evolve or even take a backseat. Rising costs in one sector inevitably influence spending patterns and priorities across the entire business ecosystem.

Why This Matters

We share this information not to raise alarm but to encourage awareness. Economic shifts like these highlight why supporting small businesses in your community matters more than ever. Local businesses are the backbone of our economies, providing unique products, personalized service, and keeping dollars circulating within our communities.

Moving Forward Together

During periods of economic adjustment, small businesses demonstrate remarkable resilience and creativity. Many find innovative ways to adapt their sourcing, streamline operations, or enhance their value proposition beyond just price.

As consumers, our choices have power. By intentionally supporting small businesses—whether through direct purchases, positive reviews, or sharing their stories—we help maintain the diverse, vibrant business ecosystem that makes our communities special.

Let’s stay informed, shop local when possible, and remember that small businesses thrive when communities show up for our local small businesses.

📧Email Marketing with Subject Lines that work

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What stands out to you in your inbox?

Email marketing with subject lines that work will help draw in readers to increase open rate and click rate. The first things the recipients see is the Subject Line and the Preview Text, it’s true.

You’ve probably hear it a million times when you run a business, the most valuable lead you have for your business is through email addresses. If you can get into their inbox you are in the door, so to speak. When you are in the inbox, you are occupying their mind. They may not even open up the email but that first impression of your brand is in the Subject Line and in the Preview text of the e-mail. Those impression mean so much and can potentially motivate an open. Once you have them open your e-mail that’s the next step into peaking their interest. What is it that you want to share?

  • Could you be promoting a sale you are running?
  • Hoping to inspire them?
  • Share an event coming up?
  • Maybe you are asking them questions (like I am right now) to evoke thought.
  • Perhaps you are giving them some tips or tricks they can use themselves.

Emojis draw eyes to the text 👀

It’s true, emojis help bring up the inbox feed. Use emojis that draw attention and stay relatable to what you are writing about. I use getemoji.com if I’m formulating my emails via desktop so it’s easier to access the library.

E-mail Marketing Formula that works 🧪

Use a template that matches your brand. Don’t obsess over the fonts here (trust me, I will in another blog) but for emails, it’s not necessary. Fonts vary based on email client by the way. What you don’t want to do is use images only. Images only means you message is not coming through at all for all audiences. If you strive to be accessible to all users, keep your text dynamic and utilize alternative tags for all images. You want your text to be dynamic and clickable. Your header font and button font should be a color that stands out and matches your brand colors.

The most helpful emails have a summary of what they are about to read. Then following that, topics with photos/graphics, a brief summary of that particular topic and a CTA (call-to-action) bringing them to a landing page to read more/sign-up/buy now, etc. Simple formula for success we think.

The best way to tell if your emails are truly effective is reviewing the metrics like: open rate (the average industry open rate is 37.72% in April 2024) and click rate (the average industry click rate is 2%).*

Testing

Utilize the A/B Testing setting to check out the click map to see what performs the best.
Mailchimp shares some common ways to use A/B tests to improve your marketing:**

  • What day of the week gets better open rates?
  • Does a subject line with an incentive or a teaser work best?
  • Does including your company name in your subject line increase engagement?
  • Is it better to use your name as the From name, or your company’s name?
  • Does the time of day an email is sent affect the click rate?
  • Are subscribed contacts more likely to click a linked image or linked text?
  • Do subscribed contacts prefer an email that contains a GIF or one with static images?

Don’t take unsubscribes personally. Watching unsubscriber activity might seem like a bad thing but it’s actually doing you the favor of narrowing down your audience. You want your audience to stick around to learn more about you and your offerings. If they aren’t engaging with your content they may not have the time or desire to read what you put so much time into. Focus on the audience who engages with you and experiment on what works.

Email marketing with subject lines that work:

Try different phrasing, or sales offers, or emoji to see what gets the most attention. A/B Testing is the best way to measure success here. Try different days of the week and times to increase open rates.

See samples of the subject lines that draw attention to your readers:

🍕Eat Pizza, Support the ARTS 🎨
Preview text: Join us tonight at Hand Fire Pizza 5-8 pm

👀READ 📧Email Marketing with Subject Lines that work
Preview text: Increase your open and click rate with a formula that works

🌿Grow your Garden ⚠️ without Invasive Plants
Preview text: Learn what native plants you can grow in your garden

💎Handcrafted GIFT Ideas: 💖Valentines Day
Preview text: Use Coupon code: VDAY24 for a 10% off discount

*Constant Contact: Average Open Rate – April 2024
**Mailchimp: A/B Testing

Was this helpful? Read another blog post we wrote about “Leverage the Power of Email Marketing”

Transcend Ideas Emails

😉A little plug of our own here: I like to provide our readers, clients and public information they can take and run with. Me and my team are collectors of information and if we think it’s helpful we will share it.

SUBSCRIBE NOW

Building Awareness with Marketing

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building awareness with marketing

The most effective marketing campaign is one that builds awareness on issues. They can evoke a thought, a pause, a consideration, an emotion, an action, a changed behavior, and at times all of those things over time. Learn how you can start building awareness with marketing. There are many tactics to make an awareness campaigns stick, here are some great examples:

In summary that this blog post covers:

  1. Catch Phrase
  2. Evoke Emotion with Bold Imagery/Design
  3. Consistency
  4. Educate and Inform
  5. Influencers
  6. Normalize Issues

1. Catch Phrase

A successful catch phrase will stick with the audience. Something short and sweet and easier to remember is key.

  • “Only you can prevent forest fires” from Smokey the Bear to build the awareness around what you can do to prevent forest fires.

What makes a catch phrase work:

  • Short and easy to remember/recall
  • Direct
  • Actionable (clear call-to-action)
“Only You Can Prevent Forest Fires” – Smokie the Bear

2. Evoke Emotion with Bold Imagery/ Design

When your audience evokes an emotion it leaves a lasting mark on their heart. Shock and abrupt imagery does get your attention and discomfort comes up.

When imagery stands out and colors are bold, that’s a great ingredient to a memorable campaign.

  • The plastic straws (single-use plastic) campaign
  • Quit cigarette smoking
  • Gun reform in America
“Plastic Straw Problem” – Green Peace
“Every cigarette rots you from the inside out.” – Search ‘ Smokefree’ for free quitting support

3. Consistency

Consistent is key. When you see and hear this message consistently it stays with you. You can even recall the slogan years later – that’s good and effective marketing tactic.

“This is your brain. (egg)

This is drugs. (frying pan)

This is your brain on drugs.” (fried egg in the pan)

“This is your brain on drugs” – Partnership for a Drug-Free America

4. Educate & Inform

When you offer up education to the public you are empowering them with information so they can discover what they need to do or not to do based on this new information. When a campaign lays out the desired behavior and the reason why it’s important to change it – that’s an effect campaign.

  • PlayCleanGo – Clean off your gear, clothes, dog to help the spread of invasive species
  • No Poop Fairy – Clean up after your dog and directly impact our waterways
PlayCleanGo – What are invasive species?

5. Influencers

The very definition of “influencers” are those that influence others. Many public figures (singers, actors, television personalities) know their influence on others and want to use their persuasion to promote campaigns they care about.

This is no difference today with influencers you see promoting products on social media. You may also see them share their opinion on social issues like reproductive rights, the climate crisis, etc. Building awareness with marketing is what they think about full-time in how they present themselves, how they talk, and the products they promote.

“Don’t listen to rumors about AIDS. Get the facts!” – American Red Cross
Logic’s song “1-800-273-8255” the Suicide Prevention hotline with a story about suicide ideation and asking for the help they need

6. Normalize Issues

Over the years there are many issues that are being normalized to lift stigma. When discussions are brought to the surface that many face in our society they begin to breakdown and remove the shame and stigma surrounding them. More than ever before examples of this happening now more than ever before;

  • Mental health
  • Pronouns (she/her | him/his | they/them)
  • Gender Identity – education of what it is and is not
  • Suicide Prevention
  • Body positivity
  • Race
  • Abortion
  • Sexual assault
@waltermasterson

Pronouns

♬ original sound – Walter Masterson

Womxn Life Freedom campaign

This was a privilege to work on this campaign. The women in Iran are rising up and protesting all the country and the world. This campaign is meant to build awareness of the fight for freedom of women, including those that identify as women.

Ask yourself “What would I like to evoke in my next campaign?” Consider pulling in inspiration from past campaigns that have been effective, perhaps you have a personal experience with them yourself, look into campaigns that align with your brand or have some similar audiences. I personally like working with Pinterest to pull in inspiration.

Do you need help building awareness with marketing? Contact Transcend Ideas to learn how we can help you build awareness around your messaging!

Canva AI Apps: Canva Bulk Create

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Our team is blown away at all the new apps that have come available in the past year on their site. Canva has unleashed the potential of artificial intelligence with content creation and it is a blast to work with! Enjoy this simple tutorial we’ve put together to show how you can increase your efficiency as a marketer and create content at a rapid pace by mass-creating bulk posts with the Canva AI Tool “Bulk Create” + ChatGPT.

Bulk Create Tutorial

1. Make your request to ChatGPT for how many posts / tips you’re needing.

I requested a list of 25 Nordic ski tips to enhance performance on the snow.

2. Ask ChatGPT to please arrange tips in a table.

Organize the table where [SAMPLE] as column 1, [SAMPLE 2] as column 2 as instructions for ChatGPT, etc. Copy and download the content as CSV or Copy/Paste it directly into Canva. (I used this query to return table for Nordic tips – Can you arrange the tips in a table where [TIP] is the tip number and first column, [Description] is the tip and second column, and [SUMMARY] is the longer description of the tip from above?)

3. Open Canva, navigate to Apps, Search “Bulk Create.”

It asks to upload a CSV or manual upload. I just copy and paste the columns I’m using right into the wizard. Scroll to bottom of table and hit OKAY. Hit Purple ‘Continue’ button on Bulk Create pane of Canva. (Bottom left screen once you’ve added your excel columns).

4. Now we are going to connect each of your columns to a different area of your Canva template/design.

The columns Canva recognized from my excel columns were “Tips” (Tip #), “Description”, and “Summary”. Now, right click on the element on your canva design you want a certain column to show up in. I wanted the tip number to be at the top – so I clicked/created the text box at the top, right click, and hit “Connect to Data”. This will show one of your recognized columns. Once you select your preferred column, it will show the textbox as a variable. Connect the other two columns to your data by right clicking on each of those text box elements.

5. Generate tips within the template.

Hit continue. You can choose which of the tips to create now from your excel or to create all pages. Once you click generate, all pages will generate in a different window. You can adjust sizing of text/other small adjustments for each before or after you generate the bulk pages.

6. You can schedule posts to connected apps

Schedule posts for FB or Instagram directly from Canva. Since we (Transcend Ideas) manages multiple client accounts we export the files either on our desktop or phone and schedule within our scheduling platform.

Bonus: An extra interesting use of Bulk Create is that can run this AI tool with multiple pages within one design file. That allows you to choose from your favorite formats. I recommend using different variations so your feed isn’t so redundant.

Bulk Create is made for everyone and any small business! Are you a fan of the new Bulk Create capability on Canva? Let us know! Contact Transcend Ideas today if you’d like to learn about Canva doing some heavy lifting for your business!

Why Your Brand Needs a ‘Brand Book’

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Transcend Ideas - Brand Book

In today’s competitive business landscape, establishing a strong and consistent brand identity is crucial for success. One effective tool that can help you achieve this is a ‘Brand Book.’ If you’re unfamiliar with this concept, don’t worry – you’re not alone. Many brands and businesses have yet to create one. However, investing time and effort into developing a Brand Book can save you valuable resources in the long run and significantly boost your organizational efficiency.

As we enter 2024, it’s the perfect time to prioritize organization and streamline your brand.

What is a Brand Book?

Brand book - photo stock

A Brand Book is a document or file that concisely captures and visually presents the key characteristics of your brand. It serves as a centralized resource containing essential elements such as logos, alternative logo versions, brand icons, fonts, color palettes, taglines, and other distinctive traits specific to your brand. These resources are valuable references when creating various materials for your business, acting as a personal recipe book for maintaining brand consistency.

Why Does Your Business Need to Define Brand Guidelines?

Brand consistency is key to building a strong and recognizable brand. A Brand Book plays a vital role in achieving this.

By having one, you can ensure that all branded materials created throughout your business’s lifespan adhere to a consistent visual and tonal identity. It also facilitates collaboration with external partners, such as graphic designers and writers, by providing them with a clear framework to work from. This not only saves time but can also reduce costs. Additionally, having all the components of your brand compiled in one place fosters a shared understanding of your brand’s essence among everyone involved.

How to Make a Brand Book

If you have a professional designer working on your logo and branding, you can request a Brand Book as part of their deliverables. However, if you haven’t done so, don’t worry. Creating your own is entirely feasible, regardless of your brand’s stage of development.

The preferred format for a Brand Book is a portfolio-style packaged PDF. The length will depend on the unique characteristics of your brand. It could be as concise as a single page or extend to dozens of pages. Consider including the following brand information:

  • Cover
  • Table of Contents (for larger organizations)
  • Brand History
  • Who we are
  • What we do
  • Mission
  • Values
  • Logo and its different variations (refer to this helpful resource for guidance on what to include in your logo package)
  • Icon
  • Color palette (include swatches of each brand color along with their RGB and Hex codes)
  • Typography (primary and secondary fonts, including style variations like bold and italic)
  • Photos that encapsulate your brand (could be presented in a mood board)
  • Voice (tone of voice for written deliverables concerning your brand)
  • Taglines
  • Website (including address)
  • Social media handles, platforms used, and potentially some information on your brand’s social media strategy

By investing time and effort into creating a comprehensive Brand Book, you’ll be equipping your business with a powerful tool for maintaining brand consistency and ensuring a strong and recognizable brand presence in the market.

Looking for support as you pull in items for brand identity? Reach out to our team for support today in creating a brand book!

Canva AI Apps: All You Need for Rapid Content Creation

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Canva AI - Rapid Content Creation graphic

Are you looking to have a more efficient workflow? Well, so are we! Having a one-stop shop like Canva is a lifesaver. We have all been there; there are many photos, videos, logos, and colors to work from. Canva allows you to craft the kind of professionalism that you want to see throughout your marketing. Canva saves the day again! Here is another geek-out over how great Canva is. Yeah, we are sold.

Canva has AI technology to help you get things done efficiently. Follow along and see what it has in store, and consider utilizing it or at least giving it a spin and seeing if it suits your business.

Navigate to Canva AI apps mentioned in this article by visiting Canva.com (duh), choose a Template or a Project, click into Apps (grid icon), and search for the following Apps below that may help your business. 

Top 8 Canva AI Apps

1. Bulk Create 

 Bulk Create has its own blog post here we’ve written on previously because of how much we love it. Generate dozens of social media posts within minutes with the power of ChatGPT and Canva AI and Canva templates.

2. Text to image 

Allows users to generate photos/components with just text to use on canva templates. The different filter styles create a drastically different image, cartoon styles/emo/minimalistic, and more.)

3. Magic Eraser

Operates just like the Magic Lasso tool to erase in Photoshop – This is within the image editor to help remove a distracting element. Select this tool within a template, edit the photo, and select Magic Eraser from the options.

Canva AI - Magic Eraser

4. Magic Edit 

Replace a specific element on an image with something new. This only works on actual images, not branded material. Select your image. Right-click, set an image as the background. Click edit photo. Click Magic Edit (Beta). Select your brush size, and brush over what item you’d like to replace in the image, type what to replace the item with. Choose the AI-generated options it comes up with.

Canva AI - Magic Edit A
Canva AI - Magic Edit B
Canva AI - Magic Edit C

5. Magic Design 

Magic Design is currently in the Beta version, but still available for use. Users can access it from the main templates search on Canva. Upload a photo and tell it a prompt for the template style you need. It will generate a list of potential templates you can use with your content. (The placement will be slightly off, you can click into the template and make adjustments on the one you choose. Like uploading a palm tree picture and saying I need a set of minimalistic templates with ocean color palettes, etc.)

Canva AI - Magic Design templates
Canva AI - Try Magic Design

6. Magic Write 

This AI tool to come up with content quickly for social posts, etc. with a simple prompt.

Canva AI - Magic Write

7. Translate 

 Canva app, Translate your content to another language. This is a great option for quick short form writing when you need to generate items both in Spanish and English for a classroom, government agency, and more.

Chrome Extensions using Canva AI Apps

Canva Automate Maker 

Similar to Bulk Create, Canva Automate Maker is great for print-on-demand products found on e-commerce sites like Amazon, Shopify, Redbubble, etc.

We hope this article helps you to get inspired and explore some of the AI capabilities that are available on Canva. Do you have a marketing project that you’d like to utilize Canva AI Apps on? Transcend Ideas would love to help you work through the strategy to figure out what would best suit the needs of your business size and audience to reach the goals of your small business. Contact our team today!

Create Responsibly

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The Tetons beckon all to come. 

In this healing place, how do you #createresponsibly when promoting and generating content about the outdoor spaces we love while protecting them from overuse?

Responsible stewardship is the goal of all who live in the surrounding areas of Grand Teton and Yellowstone National Parks and sharing that deep commitment with others is an idea we want to resonate.

The top 6 tips for Creating Responsible Content from recreateresponsibly.org include:

Know before you go

Connect with land managers about permit requirements, weather, and local guidelines well in advance. Permits may be required and take time to process. Check for weather and hazards prior to arrival. Consider “under-visited” locations to limit your impact.

Plan and Prepare

The outdoors can be a high risk environment with conditions that quickly change. Consider terrain & arrange adequate transporation. Know and understand drone “no fly zones.” Try to film near your vehicle(s). Bring plenty of water and safety equipment.

Build a Safe and Inclusive Outdoors

Inspire others to see themselves in that space. Historically, access to the outdoors has been inequitable – we can change that. Consider the historic inhabitants of the land. Showcase all backgrounds and abilities, embrace different meanings of “outdoors”, celebrate the many ways people connect with nature.

Respect Others

Minimize impacts to others’ outdoor experiences. Avoid blocking trails, vistas or byways. Give space to people recreating or working. Think about how your presence impacts the space, try to blend in with the landscape if possible.

Leave No Trace

Respect the land, water, wildlife, and native and local communities. Follow the seven Leave No Trace principles. Always avoid sensitive habitats, Consider the impact of disclosing specific locations, use your art to educate; showcase responsible use.

Make it Better

Inspire others to respect, care for, and desire to nurture our outdoor spaces. Depict reasonable recreation in action – and behind the scenes. Provide characters with attributes that tie work, play, or culture to the outdoors. Create behind the scenes content to celebrate your backdrop and sustainable practices.

A Few More Tips to Create Responsibly for the Greater Yellowstone Area

“Tag Responsibly Jackson Hole” geotag

The Jackson Hole geotag, created for use on Instagram, was created to prevent overpopulation on trails. Grand Teton is stunning and a treasure. It’s important to not over share trails or wildlife locations to protect the places we all love.

Accurate information

Always be sure to research information on local hikes, water and recreation areas prior to sharing information. Well-informed visitors make better decisions than those not aware of all risks with recreating in any local or national park area.

Responsible sharing

Be sure to be aware of and not violate National Park laws. In Yellowstone, be sure not to step off or past the boardwalks or into thermal pools. In both Grand Teton and Yellowstone, be sure to not fly drones inside of park boundaries.

We’ve taken the pledge to #createresponsibly and we hope you will, too! Creating content that inspires and captures the spirit of the Tetons is important and so is protecting our wild spaces. Thank you for the work you do to respect the national park spaces we call home. Contact Transcend Ideas for help on your next creative project that takes place in Jackson Hole and Grand Teton National Park.

Get Social Media On Track With Loomly

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Loomly logo image

Does the idea of creating, organizing, and scheduling content for your social media calendar leave you overwhelmed and stressed? Let us introduce you to Loomly. Loomly is a social media management platform that saves the day in organizing all the moving parts that go into creating a successful message for your clients or company.

This scheduling tool for social media connects your social platforms: Facebook, Twitter, Linkedin, Instagram, and more in one place. You can have 2 editors and up to 10 social media accounts on their base plan.

Here are our top tips for using Loomly effectively:

Know Your Audience:

Loomly is a powerhouse tool that allows you to not only schedule content on multiple days, it also allows you to filter content. You can filter content by age group, gender, and more while building a post. The more knowledge and data you gather on your intended audience and the content they want to receive – the more power you have to drill down and market content directly to them through social media with Loomly.

Have a Defined Marketing Plan:

Loomly is not a brainstorming or content-generating platform. Define and organize the goals of your social media strategy. Gather the messaging, photo stock, and call-to-action items for your social media posts before scheduling them on Loomly. This will allow for a clear and consistent message to break through. A consistent message and call-to-action prompts are what social media users want to engage with.

Follow the Recommended Tips on Loomly:

Throughout building a social media post, Loomly offers specific and helpful recommendations on the time of day, length of post, and more that are all incredibly helpful to make sure your content receives the maximum engagement possible. Be sure to check out the hashtag generator, to learn which hashtags are trending related to your topic.

Create a Schedule:

Loomly allows for multiple editors to be working on posts and drafts you can submit for approval. There are clear color indicators from a calendar view that show your post and when content has been approved and scheduled, but it can be easy to get lost in the shuffle of multiple posts. Designate a day for quality assurance to review all messaging and posts before the following week to ensure that you can fine-tune each post by platform, as needed, and all posts are ready to go live.

Being thoughtful about the messaging you deliver, timelines, and frequency are all key pieces in developing a trusted brand. Loomly is a social media management tool that we highly recommend. It is guaranteed to help your company deliver the content you want at the right time.

Learn how Transcend Ideas can help you reach your intended audience and how we can make Loomly work for you. Having a social media management tool can help to generate the most consistent messaging and posts for your business. Reach out today!