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Inspire Ideas

Categories: Marketing / Branding / Case Studies / People

Reintroducing Transcend Ideas after 5 years in business

It’s Heather DeVine 👋 here. It’s been nearly six years since I began Transcend Ideas. I thought it was a good idea to reintroduce myself and the business to you and share my “why.” I have worked with businesses and nonprofits for twenty-two years, and what motivates me most is the discovery and the joy…
Tips for Getting Started With Rural Typography

Small-town branding always tells a profound story. Even in quiet places, it reveals the character of the people who shape these communities — from small businesses built by young families to long-established firms owned by equity partners outside the area; to faded signs at the favorite burger joint where locals still gather to watch the…
Traditional Marketing: Getting Back to the Basics

In a time where algorithms, analytics, and AI-generated images are so prevalent, it’s easy to forget that marketing hasn’t always been so high-tech. Before we were chasing impressions and engagement rates, marketing was hands-on, personal, and at times, charmingly imperfect. So let’s take a trip down memory lane and revisit some of the basics in…
How to Support Small Communities After a Crisis

Mr. Rogers once shared that when he was a boy and saw frightening things on the news, his mother reminded him: “Look for the helpers. You will always find people who are helping.” As positive forces in our communities, these words carry special meaning when disaster strikes. Tornados, floods, wildfires, or mudslides remind us how…
Utilize Trauma-Informed Messaging in Your Marketing

What does trauma mean? “Trauma” is a term that refers to a human response to an event or experience built into our biology to help keep us safe. This survival response is a natural occurrence all throughout nature. Trauma experiences can be a variety of incidents like: a car accident, natural disaster, loss of a…
Preparing Your Giving Tuesday Campaign + Our Team’s Favorite Community Non-Profits

Giving Tuesday is a powerful reminder of how philanthropy can bring our communities together. Having generated more than $18.5 billion in the U.S. alone since its inception, it marks the beginning of the holiday giving season. The positive impact of the Giving Tuesday movement grows every year — and we’re proud to support our Jackson…
Self Care in the Swing Season

Winter is right around the corner, and we’re excited for the winter season in Grand Teton National Park and all of the recreation activities that will be available within the next month! Living and working in a seasonal community as we do means a year-round array of activities. But even the most hardworking among us…
Don’t Take the (Rage) Bait — How Marketers Can Take Social Responsibility

Anger is normal. Things go wrong, annoyances happen, we see an injustice — it’s part of life. Healthy. But what about when a brand or individual goes out of their way to spark it? To purposefully incite anger for a few extra clicks? Meet rage bait. What is Rage Bait? “Rage bait” is content that’s…
Meet Conrad Navarro

Meet Conrad Navarro! He’s been copywriting for about 7 years and has been good for about 6. Born and raised in the Indiana part of Chicago, he did a bit of everything before landing at Transcend to be their Swiss Army writer. Get to know him a little more from the Q&A below! What are your favorite…
What We Care About: Non-profits and Causes

Let’s be real, non-profits keep the sky from falling. They provide essential support to communities all over the country and worldwide. These organizations support causes that matter broadly, ranging from housing and food insecurity, domestic violence, animal welfare, child welfare, mental health advocacy, education, wildlife and land conservation, art, music, and many more. These public…