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Case Study: Jackson Hole DEI Collective

Jackson Hole DEI Collective came to Transcend Ideas for help on a logo concept that would help represent them. DEI stands for Diversity Equity and Inclusion and with those three letters there is a lot of meaning packed in there. The logo mark was inspired as one continuous simple symbol that represented the core principles of the Collective.

Action words:

  • compassionate
  • strong
  • inclusive
Jackson Hole DEI Collective - diversity - equity - inclusion logo

PURPOSE STATEMENT: The Jackson Hole DEI Collective is a group of local leaders working together to make our community more equitable, inclusive, and racially just. Members of the Collective occupy intersecting dominant and marginalized identities, including black people, people of color, and white people. We are straight and LGBTQ+. We are cis-gendered and genderqueer.

Colors: Grey & Forest Green

Contact Transcend Ideas for help in creating a logo concept that works for the needs and values of your business. Describe your goals with Transcend Ideas at this questionnaire link.