Figgie's - Transcend Ideas

Figgie’s came to Transcend Ideas for help on a brand new logo for their deli and market in Driggs, Idaho. What they wanted to achieve was a simple approach with black, white and bluish-greys.

Deli and Market Branding

Figgie’s is looking to open in August 2022 with sandwiches to begin. And throughout the evolution of the restaurant, a market for residents to pick-up items for their convenience and ready-made meals.

Must Love Dogs

The owner’s love for dogs comes out in this third variation of the logo with their dog’s hand drawn portrait. Figgie’s is in fact the name of their sweet terrier. His sweet eyes gaze right at you and draws you into his cuteness and into the doors. This rescue dog, Fig is an affectionate dog pal and in a large part of why the owner loves to support animal rescues. They also envision portraits of local animals on the walls and plans to continually support Teton Valley animal rescue organizations.