The Wyoming Coalition for Animal Protection (WYCAP) was looking for a logo design that helped represent their non-profit organization. WYCAP advocates for the species that cannot speak for themselves.
Final Concept Logo Design
Although there was debate on what species to include we did come to a compromise on which animals were represented from domestic, farm and native wildlife. The concept landed on a triangle shape to help represent the trifecta, or the categories of creatures they devote their advocacy to protect.
Color Palette
The logo uses a mid-tone blue and deep navy blue along with a golden yellow for the final concept. That lends the end user to feeling trust toward the organization. Golden yellow elicits feelings of a faithful, stable, and organized non-profit. The colors together bring in a strong combination that remains dedicated to protecting animals. The sense of calm and assurance you get from the use of colors aligns with the organization advocating for animals and others respecting rules and authority to reach their goals of preventing exploitation of all wildlife.
Designed with Gliffen Designs
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