How can you master CTA’s (Call to Actions) with empathy marketing? What are CTAs you ask?
It’s the acronym for call-to-action, like:
Donate Now
Learn More
Buy Now
Register Now
… and so on!
CTA is giving the audience direction and an actionable to take
When we market to our audience we are looking to add value and we are asking them to engage with us with curiosity. With my approach to empathy marketing I empathize with my audience and where they are. Here are some things to think about when you are generating your content and your CTAs when you write a newsletter, blog post, or a social media post.
When using empathy marketing, ask these questions:
- What does the consumer feel?
- What is the consumer facing right now?
- How can we connect as a business?
Our content can shape the relationship
Our content can shape the relationship we have with our consumers. We use tone and personality and the consumer then responds to it. It’s important to:
- stay relavant, stay informed (webinars, workshops, networking events, speak to your audience)
- humanize your business
- ask questions (use surveys – this will eliminate assumptions)
- answer questions (use real Q&A here to share with the community)
- share how you can help meet a need – *** Keep your content digestable info, bullet points will help led the reader, if they are curious about more they can contact you (DM or E-mail)
- use clean graphics and nice photography to help compliment your message – this anchors those topics into your website and your social media feed
- try an A/B testing to see what’s the most effective approach – look at the data and compare and try it again, see if it still works
Consider These Shifted Verbal Cues to Master CTA’s (Call to Actions) with Empathy Marketing:
Let’s Try Something New
Say YES!
Let’s Get Curious
Join the Conversation
Share Your Story
