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Carving the Future | Case Study

Carving the Future logo design image

Carving the Future is a non-profit that’s mission is to empower youth through snowboarding and skateboarding. They were looking for a brand identity package to convey “cool” and “confident”. The logo variations include designs that can be applied to hoodies, stickers, and banners.

The snowboarder and skateboarder were both previously illustrated by Amy Dowell, a local artist. Amy vectorized the icons to utilize in the logo variations for Carving the Future.

The use of turquoise blue and deep navy blue lend to the identity package goals of a “cool” vibe for youth interested in snowboarding and skateboarding. The cool colors, also, coincide with winter sports and associated apparel/accessories.

Carving the Future acronym CTF logo design
Carving the Future Est. 2018 round icon logo design
Carving the Future logo design with snowboarder and skateboarder on design

Designed with Gliffen Designs


Contact Transcend Ideas today to discuss how we can make your creative vision come to life. Whether it be sports, wilderness protection, or personal passion projects – Transcend Ideas is here to serve you. Tell us a little more about yourself and your business at this link.

Case Study: Wyoming Coalition for Animal Protection

Wyoming Coalition for Animal Protection - Wycap logo image

The Wyoming Coalition for Animal Protection (WYCAP) was looking for a logo design that helped represent their non-profit organization. WYCAP advocates for the species that cannot speak for themselves.

Final Concept Logo Design

Although there was debate on what species to include we did come to a compromise on which animals were represented from domestic, farm and native wildlife. The concept landed on a triangle shape to help represent the trifecta, or the categories of creatures they devote their advocacy to protect.

Color Palette

The logo uses a mid-tone blue and deep navy blue along with a golden yellow for the final concept. That lends the end user to feeling trust toward the organization. Golden yellow elicits feelings of a faithful, stable, and organized non-profit. The colors together bring in a strong combination that remains dedicated to protecting animals. The sense of calm and assurance you get from the use of colors aligns with the organization advocating for animals and others respecting rules and authority to reach their goals of preventing exploitation of all wildlife.

Designed with Gliffen Designs


Contact Transcend Ideas for your logo concept design needs today. Visit this link to set up a time to chat about your business needs. We’d love to work with you.

Case Study: Teton County Weed and Pest

Teton County Weed and Pest is a local government agency that’s mission is to protect, manage and restore ecosystem integrity through comprehensive invasive species management for the benefit of ecological and human health. They were looking for a brand identity package to convey their commitment to the community with a bold more modern look than their previous logo variation.

The simple shape of the mountains gives homage to the Tetons and the more geometric and modern fonts allow for a much more approachable design. Teton County Weed and Pest utilizes these new logo variations on all their published products, website, and social media campaigns. This helps TCWP to build brand familiarity and trust with customers.

Teton County Weed and Pest Logo variation
Teton County Weed and Pest Logo variation
Teton County Weed and Pest Logo variation
Teton County Weed and Pest Logo variation

Designed with Gliffen Designs. Are you interested in collaborating with Transcend Ideas on a new brand and identity package for your business? Contact us today!