Case Studies Archives - Page 2 of 2

Case Study: Jackson Hole DEI Collective

Posted on May 21, 2021 - 10:35 am by Heather DeVine

Jackson Hole DEI Collective came to Transcend Ideas for help on a logo concept that would help represent them. DEI stands for Diversity Equity and Inclusion and with those three letters there is a lot of meaning packed in there. The logo mark was inspired as one continuous simple symbol that represented the core principles of the Collective.

Action words:

compassionate
strong
inclusive

PURPOSE STATEMENT: The Jackson Hole DEI Collective is a group of local leaders working together to make our community more equitable, inclusive, and racially just. Members of the Collective occupy intersecting dominant and marginalized identities, including black people, people of color, and white people. We are straight and LGBTQ+. We are cis-gendered and genderqueer.

Colors: Grey & Forest Green

Contact Transcend Ideas for help in creating a logo concept that works for the needs and values of your business. Describe your goals with Transcend Ideas at this questionnaire link.

Case Study: Nom Nom Doughnuts

Posted on May 19, 2021 - 9:39 am by Heather DeVine

Client Request

Nom Nom Doughnuts company was looking for a hand-drawn logo to convey their mobile doughnut business. This little airstream makes donuts that are delightfully light with big flavor.

The company needed a light-hearted and airy design that would be eye-catching for the general bystander at concerts and events in Jackson and around western Wyoming.

Nom Nom Doughnuts Final Logo

Heather brought her illustrative expertise to this project. The hand-drawn effect of an airstream shows doughnuts of varying textures coming across the top of the vehicle in an arc effect. The use of color on this project was playful and vintage, lending to the vintage effect of the airstream trailer that they have revamped into a delicacy-baking food truck machine. The logo created represents the wide variety of doughnuts that could be purchased from their company. The airstream identity on the branding fits right in with the exploratory and laid-back vibe that many in the town of Jackson resonate with.

Location

You can find Nom Nom Doughnuts at concerts, community events, and all around the town of Jackson. Make sure to stop in and say hello to the team!

Designed with Gliffen Designs

Are you looking to hire illustration work for your business? Contact Transcend Ideas to discuss what you are needing for your business!

Case Study: Teton County Weed and Pest

Posted on May 4, 2021 - 9:53 pm by Heather DeVine

Teton County Weed and Pest is a local government agency that’s mission is to protect, manage and restore ecosystem integrity through comprehensive invasive species management for the benefit of ecological and human health. They were looking for a brand identity package to convey their commitment to the community with a bold more modern look than their previous logo variation.

The simple shape of the mountains gives homage to the Tetons and the more geometric and modern fonts allow for a much more approachable design. Teton County Weed and Pest utilizes these new logo variations on all their published products, website, and social media campaigns. This helps TCWP to build brand familiarity and trust with customers.

Designed with Gliffen Designs. Are you interested in collaborating with Transcend Ideas on a new brand and identity package for your business? Contact us today!

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