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Utilize Trauma-Informed Messaging in Your Marketing

Trauma Informed Messaging in your marketing Transcend Ideas branded graphic

What does trauma mean?

“Trauma” is a term that refers to a human response to an event or experience built into our biology to help keep us safe. This survival response is a natural occurrence all throughout nature. Trauma experiences can be a variety of incidents like: a car accident, natural disaster, loss of a loved one, illness, verbal abuse, physical abuse, abandonment, and so much more. Unresolved trauma is a public health issue.

  • 76% of high school students have adverse childhood experience (ACE)
  • 70% of the world’s population have experienced trauma

What does it mean to be trauma-informed?

It means to be aware of the trauma that has taken place and provide safety and agency. Approaching a person who has experienced trauma with sensitivity and empathy is called “trauma-informed care,” and trauma-informed storytelling provides safety and resists harm. 

Having trauma-informed care in your marketing toolkit will help benefit your organization and show up for the community and become a more compassionate leader. 

In the work we offer at Transcend Ideas, much of our position in strategy, copywriting, supportive graphics, and video/audio storytelling is informed with care and consideration of the person sharing their story. Some of the clients we support have sensitive testimonies or stories that must be handled with great consideration and compassion. Privacy, anonymity, and confidentiality are all factored into the decisions we make and how we craft the stories we share to the public at large. Here are a few ways to stay trauma-informed:

Assess story readiness

Establish goals and outcomes you’d like to achieve when capturing this story, assess the emotional stability, and ensure there is a support system in place. Trauma-informed care is providing safety and agency for the storyteller.

Have consent conversations

Explain when and where the story will appear and offer review or revision. Never assume consent extends to future use.

Remember closed stories are safer stories

When sharing impactful stories, it’s always safer to feature people not currently in crisis. Shift the focus on what has changed and improved, acknowledging the past without dwelling on it.

Set funder expectations and ethical storytelling

To motivate giving, center the impact and not the trauma itself or the graphic details. When you focus on the transformation and the growth and align with the funders values. Prior to providing testimonials ask how the stories might be used internally or shared publicly. 

Takeaways: 

  • Lead with care, slow down the storytelling process
  • Tell stories with the same respect you’d like yourself
  • Protect storytellers even when no one is watching
  • No exploitative stories
  • Alternatively use composite stories using themes from real life with no identifiable names

Learn more at Trauma-Informed Messaging – MariaBryan.com

Preparing Your Giving Tuesday Campaign + Our Team’s Favorite Community Non-Profits

Giving Tuesday is a powerful reminder of how philanthropy can bring our communities together.

Having generated more than $18.5 billion in the U.S. alone since its inception, it marks the beginning of the holiday giving season. The positive impact of the Giving Tuesday movement grows every year — and we’re proud to support our Jackson community non-profit clients in their fundraising campaigns. We love telling their stories and shining a light on the magic they work behind the scenes.

Creating Impact with a Tradition of Annual Fundraising

Across the country and around the globe, fundraising campaigns will be launched and impact stories shared on December 2nd this year. Giving Tuesday offers the perfect opportunity for us all to pause and reflect as we learn about the stories that ground us in our shared humanity. It makes people stop. And they listen. Want to help that critical moment translate to dollars for your organization?

A few #GivingTuesday Campaign Tips:

  • Plan Your Campaign Early: You still have four weeks to make an impact—start now!
  • Get Personal: Tell real stories about real people, while protecting privacy, to create the emotional connection you need.
  • Give Ownership: Compelling storytelling about your organization’s work on social media, blogs, and newsletters can create urgency, responsibility, and inspire sharing.
  • Stay Grateful: Wherever you are in fundraising, thanking current and prospective donors for advancing your mission adds fuel to your fire. Make them feel appreciated!
  • Provide a Clear CTA: Include a clear ‘Call to Action’ or ‘Invitation to Donate’ on your campaign graphics, in your copy, and on your donation page.

Our Team’s Favorite Non-Profits

Looking for inspiration for your year-end giving and charitable contributions? Enjoy a write-up of a few of our team’s favorite non-profits and why their heartfelt missions resonate.

Jojo’s Pick:

Disability Rights Idaho

Disability Rights Idaho (DRI) is a non-profit organization dedicated to protecting and advancing the rights of people with disabilities across the state. Their mission is to “educate, advocate, investigate, and litigate to protect and advance the rights of Idahoans with disabilities.” 

Through their work, DRI provides critical resources, legal representation, and advocacy to ensure that individuals with disabilities have equal opportunities and are treated with dignity and respect. From addressing issues in education and healthcare to ensuring accessibility and combating discrimination, they play a vital role in strengthening communities and empowering individuals. 

Now more than ever, it is important to support organizations like DRI that are working tirelessly to ensure the voices of those with disabilities are heard, valued, and acted upon. Their efforts not only protect fundamental rights but also help create a more inclusive Idaho for all. 


Conrad’s Pick:

The Catcade

The Catcade is a nonprofit, arcade-themed cat rescue and lounge with a simple mission: rescue cats from under-resourced situations and place them in friendly, quality homes through a thoughtful adoption program. Their home-like lounge lets cats live cage-free while they decompress, play, and socialize so potential adopters meet them as they truly are.

They partner with open-intake shelters, prioritize cats most in need, and handle essential veterinary care before adoption. In the lounge, structured socialization and staff guidance help match each cat to the right home. Every step of the way they focus on welfare, dignity, and long-term success for every feline friend.

Chicago locals can help by visiting the lounge, adopting, fostering or volunteering, and anyone can donate or join the monthly Friends of Leo program—named for their 17-pound resident orange cat who went from needing extra attention to being the role model for all incoming cats. Your support fuels lifesaving medical care, ongoing socialization, and more happy endings for cats who deserve them.


Heather’s Picks:

Teton Arts

Teton Arts is local to Teton Valley in Driggs, Idaho, providing a space for artistic expression and exploration for all age groups. This non-profit organization offers accessible art classes in various mediums for all ages, Friday programs, and after-school programs for children. They also offer scholarship opportunities for children to attend their art enrichment classes. To Teton Arts, everyone deserves a space to create and explore art. Transcend Ideas proudly sponsors Teton Arts’ Souper Bowl fundraising event this month, October 24, 2025. The evening is full of fun, between raffle prizes, touring delicious soups and picking out a ceramic bowl of your choosing, live music and community fun, it’s a night you’ll look forward to every year. 


Little Free Library

Little Free Library (LFL) is a non-profit that has GPS located boxes sprinkled throughout communities nationwide encouraging children and adults to read. “Take a book, give a book” mantra is the admired touch stone LFL represents. You can build your own box or order it through LFL and with permission you can register with a GPS location, and position the box publicly. Through the LFL app the public can find boxes near them. Heather happens to have a box on her property in Victor, ID, her husband, Mike graciously built a beautiful bench attached to the box and charmingly positioned under the aspens at the edge of their property bordering the public Victor park. Heather recalls when the COVID pandemic closed all the doors, including the public libraries, these little library boxes helped save parents with something to look forward to every day.

Rachael’s Picks:

The Center for the Arts

The Center for the Arts houses concerts, community arts courses and individual and group dance instruction. It is truly the center for arts and culture in the community – housing conferences, motivational speakers, and year-round non-profit and agency events. It was one of my favorite places to escape to my first summer in Jackson, while on summer break. I took all of the dance classes I could – I had such a great experience. The venue is stunning, the instructors are beautiful people, and it just felt good to be there. The Center is such a gift to the community – I hope locals will continue to invest in this special haven for years to come.

Donate at: https://www.jhcenterforthearts.org/support-us/donate/

Cache Arts

Cache Arts is the non-profit foundation that brings live concerts and events to the Ellen Eccles Theatre in Logan, Utah. I love community programming! Access to a vibrant arts community in any town seems to translate to the well-being of residents. The building has been restored while maintaining a lot of its historic structure, making concerts and musicals at this venue completely timeless. The Ellen Eccles Theatre is located in historic downtown Logan, close to dozens of independent shops. All of these help contribute to the unique character of Logan, while giving a nod to its history – with the Logan Tabernacle housed just across the street. If you’re looking to support a beautiful tradition for local residents – supporting events at the Ellen Eccles Theatre is a great place to start.

Donate at: https://www.cachearts.org/support

Friends of the Bear River Refuge

The Bear River Migratory Bird Refuge is used by more than 250 bird species annually and more than 67 different species nest on the land. It is one of the closest wildlife refuges to my house – I love driving with my babies through wildlife refuges! We look for all of the animals and enjoy the pace of finding every bird hiding behind reeds or just around the next bend. It’s scenic, tranquil, and a beautiful way to slow down – watching wildlife, taking pictures, and enjoying time with family. Conserving these designated water habitats and wildlife areas across the West, and every area of the country, is so critical to protecting bird, plant, and animal species. Birds utilize wildlife refuges as stopover sites during migration and desperately need these areas to nest as industry continues to take over well-established areas they historically have lived. Preserving these areas is the perfect way to invest in the future, so our children and their families can continue to enjoy these same areas and local wildlife can thrive for years to come.

Donate at: This link 


Are you looking for help with your Giving Tuesday campaign? Contact the Transcend Ideas team today to create a compelling fundraiser before the holiday giving season begins.