Heather Rodgers is the newest member to the Transcend Ideas team! She will offer support with her design and copywriting skills. She shares a little about herself in this Q&A below.
Heather Rodgers Q & A
1. What are your favorite projects to work on and how do you want to grow professionally?
I would say my favorite projects all focus on helping small brands grow through my designs, especially when I have lots of creative freedom. I love using vibrant colors and organic elements in my designs. Branding and logo design are among my top favorites. Professionally, I want to grow by expanding my skill set. As a self-taught graphic designer, it’s incredibly exciting for me to keep learning and evolving in my craft.
2. Where do you pull inspiration from for creative work?
I am consistently inspired by nature and spending time in the mountains. There’s something about being outside that sparks my creativity. I also love checking out the work of other talented designers and artists. They really motivate me to keep pushing my own boundaries.
3. What’s a bucket list item you’ve held off on completing for years and when do you hope to complete it?
l’ve always wanted to learn how to surf, but I’ve never lived close to the ocean or anywhere good for surfing. Maybe one day soon, I’ll finally get to go to a surfing camp or something like that!
4. What small object in your house means the most to you and why?
I have two small paintings from my grandmother that mean the world to me. She’s an incredibly talented artist, and her work has always inspired me. I treasure these paintings and look at them every single day.
5. What advice do you have for small businesses looking to amplify their messaging and brand?
My advice is to really get to know your ideal audience. Make sure every image, graphic, and bit of copy you put out there resonates with how your target audience will perceive it. It’s easy to lose sight of your core message when you’re so close to it, which is why getting some outside support, like from a team like Transcend Ideas, can make a huge difference. They can help you nail down and communicate what makes your brand unique. And remember, consistency is key—keeping your branding clear and recognizable across the board will help your message stick.
6. How do you like to spend your free time?
I love spending my free time outdoors, with my boyfriend and pup, Zeus. We are always planning weekend adventures.
7. Who keeps you inspired and why?
I’ve been fortunate to meet many creative and talented people throughout my life. My grandmother, as mentioned, is a huge inspiration to me. I also admire the work and entrepreneurship of many of my friends and family. I feel really lucky to connect with so many driven and amazing individuals.
8. What’s your favorite life lesson you’ve ever learned and held on to?
One of my favorite life lessons is to trust the process. Not everything falls into place right away, and that’s okay. It’s important to stay patient and keep moving forward, even when things don’t go as planned.
9. What are you grateful for? What are you hopeful for?
I’m grateful for the opportunity to work creatively and for the support of my family and friends. I’m hopeful for continued growth, both personally and professionally, and to keep finding new opportunities that challenge and inspire me.
10. What are you proud of right now?
Right now, I’m proud of how much I’ve grown as a designer, especially being self-taught. I’ve been able to work on projects that I love and help small brands grow, which is really rewarding.
Would you like to work with Heather Rodgers? Reach out to our team to get in contact with Heather and discuss a future project for you! Find more of Heather’s work at her site https://kinddesignco.com!
