Meet Rachael Kennedy, who has joined the Transcend Ideas team offering her project assistance and web skills. Rachael helps amplify our clients through technical adjustments to websites, SEO work, social media and more. She shared a bit about herself in this Q and A.
Meet Rachael Kennedy, Project Assistant & IT Support
1. What do you like to do for fun?
I love going on long drives to look for wildlife with my family. Whether we are birding, finding moose, bears, or other large mammals in the Greater Yellowstone. Grand Teton has been one of my favorite places to get great animal pictures. In May, we will see how many brand-new baby bison we can get photos of in Yellowstone. We are looking forward to trying to find some burrowing owls at the start of the summer, too.
2. What do you do in your role with Transcend Ideas? Do you like knowing your work helps others? And what areas are you most passionate about?
I help with marketing, SEO, and website work. I love serving people with technology – it is a field that has many barriers to access and can cause a lot of frustration when things don’t work as anticipated. Taking a load off of people in any small way is rewarding. I’m passionate about front-end work on websites, or UX/UI design. Making navigation across a website for a user as simple, intuitive, and beautiful as possible is a great challenge on every project.
3. What are you grateful for? Big or small?
Connections and community. I find it in a hundred small places now – chatting and laughing in the line at the grocery store with someone about my kiddos, FB groups, family group texts or potlucks, and community events. Maybe especially since Covid, I feel like the world needs each other more than ever and I’m grateful for the beautiful communities I’m a part of.
4. Do you have any animals?
I don’t have any animals, there are too many allergies with my siblings and extended family to have ever had a pet with fur. I have a wide assortment of tropical houseplants that have become my second babies though 🙂 My favorites are the alocasias and calatheas.
5. What are you looking forward to this summer?
I’m looking forward to all the dreamy photoshoots of my babies. The one I’m most excited about is taking my daughter to the lavender fields in Utah for her 4th birthday photos. I still have to decide what I will do for my son’s pictures for the summer – it’s always fun to figure out the perfect setup.
6. Do you have advice for a business or organization that wants to connect with its community and customers these days?
Make your values apparent through your messaging. That’s the fastest way for a potential customer to resonate with your brand. Sharing what you value cuts through a lot of noise.
7. For whom do you feel responsible?
My two darling kiddos <3 They are hilarious and already have their independent little personalities shining through. My daughter is the vibrant, busy socialite, and my son is the laid-back California smile and happy-to-hang-out guy. Both of them bring me so much joy!
8. What are you hopeful for this year?
I want to be more creative in the quiet moments, trying for a few more photos or sketches with the babes during big art messes, laughter, and exploring the world. Telling our stories in more ways and with more mediums than I have done in the past and digitizing assets as I do. This has to be one of childhood’s most magical times, and I don’t want to miss or forget a thing.
9. What are you passionate about?
There are so many complex problems in the world. The problem I seem most drawn to is coming up with economic initiatives for small and rural communities. Access to opportunity has a lot of ripple effects and touches on so many other problems our world faces. Finding ways to cut through conflicting/distracting messaging by building authentic and impactful websites and marketing campaigns that will make a difference in the world is something I think about a lot. Building great relationships and telling a great story – isn’t that the goal of any beautiful life 😉
10. What are you proud of right now? This could be a personal accomplishment, big or small.
I’m in the building routines stage with kiddos right now – when they ask for something in a patient way or don’t have a tantrum when they have to wait, I swear the entire world just stops to enjoy the peaceful moment with us. I want to try a few other things like colored boxes for toys and a visual schedule to keep building on their independence, but it’s all at a great place right now and I’m content with where we are at.
Have you met Meredith? She’s also on the Transcend Ideas team and she is now a new mommy! 🙂
Have you met Brennan? She’s our copywriter and illustrator always ready for adventure.
Are you excited to learn more about the team and look into working with Transcend Ideas on your next project? Let’s get coffee!
