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Coming up Dry with Content Writing?

Posted on January 27, 2023 - 3:27 pm by

Are you having a dry spell?

It happens. Where trying to come up with new content can take time and effort. Are you coming up dry with content writing? Here are some excellent ways to help ignite inspiration in writing content for your business:

  • Tell a story out of the personal experience
  • Refocus on your goals – ask yourself what’s important to share to stay in alignment with your messaging
  • Utilize a subject you came across in your news feed and put your unique twist on it
  • Create Google Alerts – you’ll receive an email any time that particular keyword or keyphrase comes across the headlines (blog, articles, videos)
  • Revisit old content – rinse and recycle it like it’s new again!
  • Stay inspired – read a book, have a conversation, listen to a podcast, and let it sink in and inspire you!
List for content ideas from Transcend ideas. "Coming up dry with content writing? Tell a story, refocus on your goals, put your special twist on something, Google Alerts - use keyphrases on subjects of interest, revisit old content - rinse and recycle it."

Even this blog post helped me reignite some ideas for blog posts and social media posts in 2023! Jot down your content ideas and spread them out over time. Set a goal to share content with your audience, in order to keep engagement alive. They want to hear from you and what you have to share. Here are some ways to keep your content marketing flowing smoothly:

 Formula to Follow for Content Marketing

  1. Outline the subject matter with lists; everyone loves a good digestible list!
  2. Reference videos or audio to help your reader tie it all together (short form video “reel” or TikTok to touch on your key points)
  3. Short form writing (5-7 mins read), people are busy..
  4. Supportive graphics adapted for social media with Canva
  5. Use Grammarly to proofread your writing (God knows I need it)
  6. Reinforce your images with Alternative text to ensure your content is more accessible and strong captions for your posts but not too long, keep it short and sweet with CTA to read more and sign-up
  7. A clear CTA (call-to-action) at the end of the writing with what to do with this information they just read
  8. Automate your social media posts and reference to the content
  9. Use relevant hashtags but don’t overload on them
  10. Don’t shy away from 🔥emojis, if I’m writing on my desktop I utilize emojipedia.org

Get inspired: Inspiring podcast episode from NPR Life Kit that might help ignite some curiosity in your personal branding.

We all have times when we feel we are coming up dry with content writing. Get back into creating with some curiosity, have some fun, and speak authentically.

Stay tuned for more content that may help with your messaging.

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