What makes your business stand out among your competitors? A consistent content stream to share with your audience. It’s not just spewing out content, there is a formula for content that actually inspires and educates that will help influence behavioral change(s), build trust, and ultimately come to you for your expertise. Your messaging may shift and change as your audience does. If the past two years have demonstrated anything its change is the only constant. Let us help you with content creation.
Be consistent.
Much of what keeps your audience engaged and interested is consistency. We can’t always be ON all the time but we can try our best to share something rather than absolute crickets. You’ll find staying up on social media feeds is what we are talking about: photos, videos, reels, graphics to keep your followers engaged and looking out for your updates is important. Consistent flow keeps your business in their minds even if it’s in the back burner.
Be authentic.
The last thing you want to do is try to be someone you are not. When someone comes to you wanting to work with you and notices your external portrayal isn’t true to how it is to speak to you in conversation, you have a problem. You want folks to already get a sense of what they’re getting even before they pick up the phone to call you. Be you and you won’t have a problem. What entices folks to go into business with you is because there is a person behind the business. Remember people buy from people. Authenticity is arguably the most powerful component of content creation.
Educate.
Chances are that in your industry you are a pro which is why you started your own business. A saying I love and say often is: “always a student, always a teacher” – meaning that you have the opportunity to teach others just as you have an opportunity to learn from others. Share what you know, what you know ought not to be some kind of secret. Once you’ve taught something to your audience you have hooked them in to want more of the same.
Try something new.
To reiterate what I mentioned above is: change is constant.
If you have been trying just a few ways to reach your audience and you have not noticed no real results from those efforts any longer. Try something new. There are various resources (YouTube videos for one) that are free or webinars at a minimal cost to you in order to learn a new platform or system. Technology changes and in the past 15 years, so much change has occurred. I’m not necessarily all businesses need to be using Tik Tok for example. But try something on and see if it fits, you may find that new methods can work well for you and you may be surprised how fun it is to try something new.
Brain dump.
Have you ever tried a brain dump?
The idea is you grab a notebook or jump on your computer and jot/type subjects that you could write about that could be beneficial for your audience.
For example here is mine:
- Content creation
- Advantages of shopping local
- Mindfulness in business
- Humanizing your business
- Enneagram in business
- Importance of a website
- Have a digital audit lately?
- Social media, the right way
- Website platforms
- Community and business
Content should be:
- Focused – Be clear what topic you wanted to share.
- Digestible (2-3 min reads) – Approx. 350-450 words for blog posts.
- Clear Call-to-Action (CTA) – make it very clear what you’d like your audience to go next?
- A/B Testing – Testing your content is a great way to compare the effectiveness of your messaging.
In summary:
Be consistent with your content. Be authentic with your voice. Educate your audience. Try something new. Brain dump and so many content ideas will pop-up and spark more content for social media, your blog, your newsletters, and marketing materials.
Want to talk this out, fill out our “Let’s get coffee” form and we can talk it out!
