Here is a list of Top 5 Things to Think About Before hiring a creative agency to help with your small business or organization’s meaningful messaging.
5. Answer your “WHAT” and your HOW?”
The WHAT and the HOW are all in that clever business plan of yours. And some of those plans aren’t refined and that’s certainly at least a place to begin.
If your endeavor is to start up a life coaching practice, your HOW will look much different from a coffee shop and café. This HOW actually does help your creative team to meet your needs and propose specific tactics in marketing strategy both online and offline.
4. Answer your “WHY?”
The WHY of your endeavors will help grant you direction and stability in the product or services you plan to provide your audience. The WHY brings about in many cases the reason you are doing what you are doing.
Someone who starts a bakery locally may say for example;
My WHY is to provide freshly baked goods to my customers. They will find happiness in consuming the quality products I offer.
3. Answer your “WHO?”
The WHO is the target audience that you will be honing in on. Many optimistic entrepreneurs tend to step into this journey thinking everyone is their target audience. I am here to convince you otherwise. Knowing your target audience intimately means you’ve chosen to begin with a narrow market to begin. Who’s to say you won’t broaden your market down the road?
For example, Amazon begins its endeavors selling books online out of Bezo’s garage in Bellevue, Washington.
2. What’s your entity name?
Some folks have names they are quite attached to and others come in with a clean slate. Wherever you might be with this, bring that energy to the creatives because they can help polish ideas or propose brand discovery which can bring a fresh perspective to your vision. The entity name is just the beginning of the logo design and branding journey which helps present your business/organization to the world.
Keep in mind you don’t want brand confusion. The first step is to check in with the Secretary of State in their business name entity search tool to see if anyone has already registered the name you were hoping to utilize before even going down the road of branding. Also, a simple Google search helps to determine if there may be confusion in general with your audience finding you. Don’t be discouraged if someone else is utilizing your business name idea, as long as the name you choose doesn’t cause confusion in the state you are planning to operate and market to, you should be safe to proceed in your efforts.
1. What’s your mission and vision?
This #1 of the Top 5 is the most crucial to how you conduct business and attract the ideal client. Your marketing helps dictate who these clients are. They will respond to your messaging accordingly so a careful assessment of your mission and vision will help creatives hit it out of the park by delivering your message effectively.
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Good luck, there are SO many that can help bring your vision to light. If you have questions about hiring a creative agency or on how Transcend Ideas can help, email us at hello@transcendideas.com and we have that first free consult to see if we are the right fit for you and your meaningful journey.
