Developing a content strategy for your business’s social media can be intimidating. With a packed schedule, setting aside time for social media strategy might seem challenging. However, an intentional social media strategy is essential. It not only saves you time but also enhances the quality and value of your brand.
Let’s break down our recommended approach and keep it simple for you.
Step 1: Define Goals
Begin by aligning your social media marketing goals with your business objectives. Review your business objectives and consider how social media can help achieve these long-term goals.
Step 2: Identify Your Audience
Ask crucial questions about your target audience. Is the content tailored to their preferences? Which social media platforms are most effective in reaching them? It’s not necessary to post across all channels; find the ones that work best for your brand.
Step 3: Content Audit + Determine Content Pillars
Once you’ve defined your goals and identified your target audience, proceed with a content audit. Analyze the analytics of your past posts to find common qualities. This analysis forms the basis for determining your content pillars — the primary topics your business consistently addresses. Maintaining a focus on these pillars ensures your content remains organized, relevant, and authoritative.
Step 4: Organize & Plan Content
With these defined content pillars, you’re primed to initiate the content creation process. Kick things off by brainstorming a comprehensive list of content ideas, utilizing your content pillars as a guiding framework. This list will serve as an archive for your ideas, proving valuable when you find yourself in need of inspiration.
Simultaneously, establish a content calendar to strategically plan when your content will be published. This ensures your social media plan remains organized and consistently engages your audience. For an added layer of efficiency, contemplate integrating a social media scheduling platform into your workflow. While several options are available, at Transcend Ideas, we like Loomy!
Step 5: Analyze and Measure Performance
Dive into analytics to gauge content performance. Business profiles on social channels often have accessible analytics. Enhance insights using tools like Hootsuite or Semrush for a deeper analysis.
Step 6: Keep Churning out Content
Once a strategy is established, maintain consistency. On a monthly basis, allocate dedicated time to strategize and plan your upcoming content. Being intentional with your social media will save you time in the long run.
Feeling overwhelmed? Transcend Ideas has helped numerous brands and organizations develop social media content strategies. Let us assist you, too.
