Skip to main content

Forbes: Empathy Is the Most Important Leadership Skill

Empathy Is the Most Important Leadership Skill

I knew Empathy was a trait that helped better more relationships in all aspects of life. I’ve seen the difference it makes in mine. When the pandemic hit in 2020-21 I felt disconnection and I needed a periodic check-in with my team. A “how are you?” rather than diving right into work stuff became critical. I personally wanted my colleagues to care about me as I cared for them and their well-being.

Forbes recognizes the positive impact of empathy on innovation and retention. Studies show that empathetic leaders create engaged and productive teams. By considering others’ thoughts and feelings, leaders can connect on a deeper level, foster trust, and inspire empathy in return. This leads to a more compassionate and successful work environment.

“Leaders don’t have to be experts in mental health in order to demonstrate they care and are paying attention. It’s enough to check in, ask questions and take cues from the employee about how much they want to share.”

Forbes article on Leading with Empathy by Tracy Brower, PhD.*

Stress is a pervasive state and data suggests it is an affect by the pandemic and the ways our lives have been turned upside down.*

Empathy by the Numbers

  • 42% of people have experienced a decline in mental health
    • 67% of people are experiencing increases in stress while 57% have increased anxiety, and 54% are emotionally exhausted, 53% of people are sad, 50% are irritable, 28% are having trouble concentrating, 20% are taking longer to finish tasks, 15% are having trouble thinking and 20% are challenging to juggle their responsibilities
  • 61% of employees reported with empathy leaders were able to be innovative, compared to 13% of employees with less empathic leaders
  • 76% of people who experienced empathy from their leaders reported they were engaged, compared to 32% who experienced less empathy
  • 57% of white women and 62% of women of color said they were unlikely to think of leaving their companies when they felt their life circumstances were respected and valued by their companies

As a leader in the community I know how important it is to engage in empathy. From the receiving end it feels good to be seen and heard. On a Board of Directors we engage in similar behavior with a check-in before we begin to discuss anything on the agenda. If any of us are feeling low or drained, the camera doesn’t need to be on when we meet virtually and if they need to leave early we honor that with understanding and compassion for one another.

Listen to a two part Podcast on How Empathy Can Bridge Connection

Empathy Fosters More Empathy

I’m a cheerleader for empathy marketing. When we engage with our audience in a way that they need and want, you are likely to be more engaged with us.

It’s clear that empathy should be a trait intertwined with leadership. It starts with caring about your team, and your community.

Cognitive empathy – Consider someone elses’ thoughts  (“If I were in his/her position, what would I be thinking right now?”)

Emotional empathy – Consider someone elses’ feelings (“Being in his/her position would make me feel ___”)

Empathy is the most important leadership skill because it enables leaders to connect with their team members on a deeper level. Strong leaders understand and share the feelings and perspectives of their employees. They can make more informed decisions and create a supportive work environment. By demonstrating empathy, leaders foster trust, enhance collaboration, and inspire loyalty among their team. Ultimately, this drives higher levels of productivity and success.

Empathy fosters more empathy.

Short Form Video – Right for Your Business?

Short-form video dominates with the Gen Z crowd. From dance-off competitions to popular music covers, and now how users discover products and services. What’s the best way to step into this trend? Can it work for your small business? Short-form videos prove to work for marketing many businesses.

What is a Short-Form Video?

Short-form video is being used across a variety of platforms. It all began with TikTok and spread quickly to Instagram (Reels) and YouTube (Shorts). User-friendly with a low barrier to entry and engagement, short-form video showcases instant and short videos that give a snapshot into the creator’s life. This teen-savvy engagement opportunity may be the golden ticket for your small business ‘word of mouth’ promotion. Tap into your preferred audience and tell your story on this new platform. Small business owners can give potential customers a look behind the scenes at operations, a day in the life of product design or food creation, and interview customers that are raving about their products and why. The opportunities are endless to catch a user’s eye and potentially make a repeat customer. 

Short-form provides a “short” between a 30 – 60 seconds in duration. With those parameters, you have to get creative and concise with what you are sharing. You’ve seen it, text overlaying the video/photos of step-by-step directions on how to make the best frittata, a trending dance move, or a quickened-paced story to tell a story, make a point, or share a laugh. It’s an entertaining way to capture your younger audience. Still, images are not always going to be cut to capture the younger demographic.

Short Form Video – Right for Your Business?

Short-Form Video and Small Business

Still skeptical about how short-form video could work for your business? According to USA Today, 81% of users use short-form video clips. This type of engaging content, utilized across all social media platforms, helps users discover new products and brands. This shows just one example of a short-form video being a marketing professional’s dream. This type of exposure is critical for small businesses that want to tap into and influence specific demographics that are looking for the content you have to offer.

With the onslaught of content available with short-form videos and reels on social media, find what items are providing the most hits in search results. By doing this, you can cater your marketing to those items. If you are targeting a certain age group, you can discover trending audio/music clips and tack them onto those trends to capture your audience. There is a low cost for starting ads on Instagram, Facebook, and Youtube, as well. They can be catered to your location, a perfect solution for the young crowd that constantly surfs the web looking for something new and interesting to try out. 

Are Short-Form Videos Right For Your Business?

I always want to insert the skeptic into trends. Ask yourself: does short-form video suit my business? There are downsides to jumping in feet first with just about any new trend. Much of what short-form video drains time and energy from running your business. If you are small enough and curious about specific trends like this one, consider recruiting help in this department like a social media marketing expert.

Watch some videos that your competitors and allies are threading together. Observe for yourself if this is the platform/method for your business. Also, remember that followers and/or likes don’t equal sales/revenue stream. However, some of the most successful videos are informing, educating, and entertaining. Viral videos follow similar formulas to grab attention and evoke an emotional response that does spark more interest that generates more clicks, more followers, and more shares.

When using new techniques, you want to align with your messaging, stay consistent and sustain the activity. I say, stay curious, try it, and see if you like it and if it aligns with your vision for your business.

Conclusion

In summary, short-form videos can help small businesses increase engagement, promote their products or services, increase brand awareness, and create a connection with their customers.

Overall, the mystery behind the short-form video trend is starting to fade. This type of engagement is here to stay and continues to influence consumer behavior every day. Keep in mind those that will do business with you will come through trust they have in your expertise. Trust can be built in many ways and that doesn’t necessary mean short-form video but it sure draws more eyes to your content and that’s not a bad thing.

—————

Contact Transcend Ideas today to discuss how we can make short-form video work for you!

How Empathy can Bridge Connection

Listen to my interview with Kaeyy Noella on her The Love Talk Wall podcast. I introduce her to “empathy marketing” and how I show up with Transcend Ideas. I introduce (in Part 2) how “empathy” makes up the key ingredient of People Spread Love.

How Empathy can Bridge Connection

Part 1: Empathy marketing can be a powerful tool for small businesses looking to build stronger relationships with their customers and differentiate themselves from competitors. By putting the needs and emotions of customers first, small businesses can create a more loyal customer base and drive long-term growth.

“Empathy” is a key component to how I show up in many places in my life. I recognize human connection is what we all strive for in this life. When we feel heard and understood we can profoundly connect.

The Clubhouse app helped me find my voice.” I jumped on the app with curiosity and met these strong women entrepreneurs. They encouraged me to step into Transcend Ideas. And I’m eternally grateful for their strength in their belief in me. And made me believe in myself.

Part 2: My audio cut off as I began introducing the brand. I continued the introduction of People Spread Love in Part 2. I introduce People Spread Love and my journey starting a movement in 2015. First, with becoming a 501c3 non-profit organization. The organization empowers community members to write notes of love to those facing adversity all over the country and world. This brings us back full circle to the power of empathy and how it can facilitate human connection.

Kaeyy asked me about self-love and I told her a story about how I recently fractured my knee skiing. I touched on how grateful I am, even more so after getting hurt.

Listen to Part 1 & 2 of the podcast interview and let’s connect!

Non-profits: Heart-centered Marketing Message

Heart-centered Marketing Message

I have a soft spot for non-profit organizations. I am in a unique position, both with experience working with non-profits marketing and as an Executive Director of a human services non-profit; there is much to learn and grow from sitting from both of those different perspectives.

Non-profit organizations are asked year after year: “what’s your ‘why’ and how will you show up to impact your community?” These questions are crucial because it keeps them on track and helps avoid mission creep. “Mission creep” is often used to caution against stepping too far beyond the organization’s mission statement. When non-profits remain focused, the impact can be so significant, measurable, and sustainable.

Non-profit Organizations with Heart

When I say “heart-centered,” I mean a genuine drive to connect and serve a need in the community.

Authentic non-profits with heart-centered messaging can magnetize supporters, donors, and volunteers to back their efforts. I attend workshops regularly, so I stay energized with how to connect to the community through the non-profit sector.

As a marketer, I am always curious about how to show up better and communicate the message effectively. Without the audience’s curiosity and willingness to adopt new pathways, we will most certainly miss significant opportunities. Ask yourself, “do I have a heart-centered marketing message?” Often I hear non-profits feeling that sense of stale messaging and the same old, same old, but the best way to avoid that stagnation in my mind is to have an outsider’s perspective. 

Just ask your audience

Also, do not hesitate to ask your audience what they need or want. Not one person will be a key to your success, but the community as a whole can grant insight. Ask them, “how can we serve you better?” That simple question can allow the community to share in their mind what they need, and you can benefit from their feedback so your organization can continually serve and adapt to the identified need.

“Only a life lived for others is a life worthwhile.”

Albert Einstein

Random Acts of Kindness Week

The heart-centered work is timely, as Random Acts of Kindness Week (Feb 12-18) was just a few weeks ago. I have a soft spot for kindness campaigns myself. RAOK Week reminds all of us to be kinder every day. We don’t necessarily need an annual dedicated week, day, or month to be kind to one another. This little nudging reminder is just what many of us need.

I follow closely with national projects like Random Acts of Kindness Foundation and more localized efforts like Kindness Wyoming, which prioritize kindness. This is the second year I have participated in Kindness Wyoming’s Kit, where they send you ideas on how to show compassion for others. The kits are helpful and adaptable for households, workplaces, and classrooms. Now that’s what I call: heart-centered messaging!

Some takeaways:

  • Ask yourself: “why.”
  • Ask yourself: “how.”
  • Stay curious and keep learning – attend non-profit workshops
  • Be willing to adopt new pathways
  • Ask yourself: “do I have a heart-centered marketing message.”
  • Bring an outsider in to help gain a new perspective

This heart-centered messaging can pull in the interest from the community because that feel good connection can make all the difference. These tips also pertain to for-profit businesses because a business with heart, that’s always a good thing!

Jackson Hole Nordic Alliance Case Study

Jackson Hole Nordic Alliance has worked with Heather for many years. Heather has helped JH Nordic develop a strategy for the website, marketing messaging, graphic design, marketing strategy, and more. JH Nordic is a non-profit organization and a community-oriented resource designed to identify, map, describe, and share all the best trail information in the region. The amount of work is staggering that goes into preparing up-to-date trail information on the extraordinary Nordic skiing opportunities around us. JH Nordic, also, provides information on fat biking and snowshoeing in the Jackson Hole/ Teton Valley/Greater Teton region of Wyoming and Idaho.

JH Nordic hosts an Annual Community Event at Turpin Meadow Ranch. This year the event is going to be extraordinary. The event has been canceled two years in a row because of the COVID pandemic. On Sunday, January 8th, 2023 the event will be on! The event is family-friendly and brings people together who love Nordic skiing, fat biking, and snowshoeing. 

Community powered in a Shared Love

What makes JH Nordic so intriguing is the community that supports and feeds it with experience and enthusiasm! Our small town’s shared love and camaraderie of outdoor recreation is potent. It’s exciting to witness JH Nordic’s reach grow. The organization generates positivity and gratitude from every single patron affected by the organization’s service.

JH Nordic has been the go-to place to find trusted and accurate information on all things Nordic. This information includes details about groomingdaily trail reportseventsresourcesfeatured profiles. The website includes profiles on the people that enrich the community, ask JH Nordic, and more.

Give them a follow on Instagram @jhnordic for a positive community of adventure and love for the outdoors.

Traditional Marketing Ideas (Clubhouse/Spaces)

I was in a Clubhouse room called: “Old School Marketing” and it blew me away how important going back to basics in your marketing truly is. Check out the next set of audio rooms I will be hosting on this very topic in the coming weeks. In the meantime here are some ideas to stew on..

Traditional Marketing Ideas:

In no particular order of course, but consider these ideas to implement:

  • Word-of-mouth
  • Schedule a cup of coffee or lunch with a work colleague, even your competition to discuss business
  • Mailers
  • Handouts (flyers, rack cards, business cards)
    • Pin up in bulletin boards! – Make a list of these locales that accept those physical marketing tools
  • Stickers (clever approach – catchphrase, coolness)
  • Showing support for a charity/nonprofit organization
    • A certain % of sales goes to charity in a certain time frame
    • Sponsor an event or a sport in your town/city
  • Join the Chamber of Commerce – make connections, take advantage of ALL they offer you!
  • Contests for all ages (art, name mascot, etc.)
  • Handwritten thank you notes
  • Thank you gifts for your bigger clients
  • Exclusive sales to your most loyal customers
  • Holiday cards
  • Networking
  • In-person events – Hold in-person workshops (educate, inform, engage – build trust)
  • Community calendars for events you are hosting
  • Print ads in local newspapers
  • In-store signs (sandwich boards)
  • Takeaways: Bumper stickers, stickers, branded water bottles
  • Name tags – custom name tags, wear your logo and name (perhaps pronouns too) to remind people what you are about!
  • Movie theatre ads – Slides or videos of local businesses
  • Post-it notes – custom couple with your business card (good leave behinds)

“Create social proof through that localize medium!”

Heather Cox
traditional marketing ideas

“Tried and True” Marketing Ideas

Going back to the “tried and true” methods of marketing can be just what you needed to revitalize your connection with your audience. I am all for digital marketing, it’s predominately what I do but there is something to be said for that personal touch to make a connection. When we build relationships we are developing trust and communicating and we can’t always lean into digital technology to do that.

These marketing ideas are meant to be approached “in tandem” with digital marketing! Don’t discount the basics and ask yourself what you can you use in Q4 and what could you utilize in your marketing strategy for 2023.

Join the Traditional Marketing Ideas Conversation

Join Heather for a Clubhouse Room AND Twitter Spaces on “Old School Marketing Ideas.” All conversations will be recorded so you can listen in at a later time to learn a bit here and there. We will not be focusing on digitally marketing.

Clubhouse
“Old Skool Marketing for Biz and Nonprofits”
Wed, Oct 19th at 11:15 am MDT

Twitter Spaces
“Old Skool Marketing”
Wed, Nov 2 at 11:30 am MDT


Websites for your Business to Meet Your Unique Needs (Clubhouse)

Websites for your Business to Meet Your Unique Needs

I am a 90’s kid, so you can imagine how much technology has changed since the dial-up age. I have witnessed so much technology over the years, and one thing that has evolved is websites! We still need them, but the function has changed, the language has changed, how we utilize them has changed, and frankly behaviors have changed.

We hope with this conversation it will help you consider how to take an informed approach to websites for your business and keeping your consumers in mind. Much of what frightens business owners is that they don’t know where to start and they want to make the right choice. We hope to reassure you CAN make choices on your own and decide what’s best for YOU and your business. You don’t have it have it all figured out up front but you can phase in new versions of the site as your business grows. Think of it as Apple software updates coming, that number incrementally grows with each upgrade. Begin with 1.0 and move forward from there. We hope you will absorb some helpful tips and resources that you’ll takeaway from this conversation.

Heather DeVine and Heather Cox have 32 years combined of website experience! Eekkk..

Websites for your business

Ask yourself: what do I want my website to do for me?

  • informative (list services, products, blog)
  • e-commerce (sales – product or services)
  • booking appointments (calendar dependent)
  • donations (take ’em)
  • build email marketing audience (sign-up forms)
  • combo of needs

Shop for websites that may work for you/your business

  • WordPress
  • Squarespace
  • Shopify
  • Wix

Hey, Non-profits, did you know..

With your non-profit status you can get most platform access for FREE or heavily discounted!

  • Google Workspace (FREE)
  • Canva (FREE)
  • Jotform (50% off)
  • Grammarly (FREE)

Other things to consider in tandem with the website:

  • SEO (Search engine optimization) – Keep in mind that search engines need to find you so you can gain traction with your #1 asset online, your website!
  • Google listing (listing for your business)
  • Social media (Instagram, Facebook, Linkedin, Twitter, Pinterest, TikTok)
  • Lead generating forms
  • Email Marketing (e-newletters are a huge way to communicate with our audience)
  • Google Analytics (metrics to track activity on your website)
  • Accessibility- Web content more accessible to individuals with disabilities (WAVE – audit for accessibility)
  • Mobile friendly (a MUST – that’s how most visitors are utilizing to find you)
Platforms I LOVE:
  • Google Workspace (Email, Sheets, Docs, Slides, Google Drive)
  • Canva (graphic needs)
  • Grammarly (great grammar tool that can catch errors in your writing)
  • Asana (task manager)
  • Unsplash, Adobe Stock (stock photos)
  • Jotform (3rd party form management)
  • Stripe (credit card processor)
  • Wave Apps (bookkeeping application)
“Websites for your business” conversation on the Clubhouse App

Some website takeaways:

  • Your website is living and breathing, not just a one and done!
  • Ease of use is everything! Clear CTA (call-to-action)
  • Shop by demoing sites to make sure the needs you have are met (help centers with reps to walk you through questions)
  • Word-of-mouth is powerful, ask your friends what they use
  • Consider hiring creative agency’s help or a freelancer, we can’t do everything at a business owner
  • One platform isn’t supposed to meet ALL your needs
  • Look at reviews of platforms out there, I use Capterra.com
  • Remember, your needs will shift and flex based on your business or organization

Co-moderators:

Heather DeVine w/ Transcend Ideas – Marketing and branding agency serving nonprofits and small businesses. (Jackson, WY)

Heather Cox w/ Heather Cox Codes – Website designer, SEO, and social media marketing. (Wilmington, DE) Watch her TEDx Talk (#RIPBossBabe)

What does community mean to you?

What does community mean to you? That’s an excellent question to consider at any stage of our lives. The word has a different meaning based on our priorities and when the question is asked. You would have received two different answers if you asked the 28-year-old me versus the 38-year-old me.

What does community mean to you? Toys of all nationalities by a globe.

Community can be explored in different lenses, here are a few to observe:

  • Geography (city, state, region)
  • Identity (how you identify yourself)
    • Gender
    • Race
    • Sexuality
    • Marital status
    • Parents/caregiver
    • Age/time in life
    • Health
    • Ability
    • Culture
    • Occupation
    • Business owner
    • Religion/spirituality
    • Politics
  • Affinity (shared interest)
    • Support groups
    • Sports/Recreation
    • Hobbies
    • Animal lover

My definition of a community is just that, ALL of them. Wherever I find that human connection, I feel like THAT is community. If you look at the word community, the latin root is the word “common” and then “unity.” So community is people coming together because they have something in common.

What makes me curious about the term community is the power of that unity. There was a video the other day of a group of strangers coming together to help flip a car that was upside down after a car accident. Fifteen people cooperated to flip the car and get the person out of the vehicle. That’s just one example of when there is a shared intent and action taken together.

The community can bring many unexpected people together for something like a movement or a belief. When we deeply identify and root ourselves in a society, we can make beautiful things happen that bring people together in a real positive way.

What does community mean to you? Come as you are Transcend ideas inclusive image.

How can business/nonprofits stand by community?

Businesses are uniquely positioned to lean into the community. Money is an excellent way for a company to say, “hey, I care about this thing” however businesses can also:

  • Host a fundraiser event to house a cause they care about.
  • A special campaign with a certain percentage of their earnings go towards an organization.
  • Sponsor an events, causes, and/or organizations to show their support.
  • Sell swag and/or share info to build awareness of a shared interest or cause.

Nonprofit organizations already serve community and many of them team together with others to further deepen their work and their reach. It’s a natural thing to want nonprofits to link arms and make an impact together.

What does community mean to you? Old Bill's Fun Run philanthropic event.

Old Bill’s Fun Run – 25th Year of this Philanthropic Event

This rather anticipated event every September in Jackson Hole, Wyoming has now raised $208 million philanthropic dollars for nonprofit organizations. Each donation is then matched, deepening the impact of those serving the Jackson Hole community. This right here is a philanthropic event I care about with 200+ participating nonprofits that are all well deserving of gifts of support for the work they provide the community.

Figgie's deli + market logo with dog
Figgie’s Deli & Market

When community is top of mind..

One client, Figgie’s named their Deli & Market after their beloved dog. The main logo is not the dog however. They decided to use it as their secondary logo, a portrait of Figgie (the dog) has been logged away to be used when they decide to show their outward support of animal adoption and rescue efforts. They are already looking ahead into how they want to show their support for community even prior to officially opening their doors.

However you decide to define community in your own life as a business owner or nonprofit, keep an open-mind to possibilities of that community expanding and changing as your priorities and likes change.

Barking Goat Studios

Barking Goat Studios offers custom illustrations hand drawn by Stacey Barker of Pocatello, Idaho. He is a nature loving trail runner, skier, artist, veteran, illustrator, printmaker, graphic designer, and owner of Barking Goat Studios. Stacey draws much of his inspiration from adventures in the mountains, deserts, and coastlines of his travels while honoring the personal taste and design needs of his clients.

Here are a few projects Transcend Ideas already completed together in 2022:

JH Nordic NoSoPatches

Jackson Hole Nordic is one of those collaborative projects we’ve worked on. Much of what Stacey is interested in focusing on with his illustrations are conservation and recreating responsibly outdoors.

JH Nordic wanted to try something new and fun for Winter 2023. This new NoSoPatch is used to patch up outdoor gear or just slap it on gear just because it’s cool.

We took a poll among JH Nordic’s audience and this variation was popular among the Nordic community in Jackson.

JH Nordic NoSoPatches
JH Nordic NoSoPatches
Aquatic Invasive Species Guide pocketbook
Aquatic Invasive Species Guide

Aquatic Invasive Species Guide

Teton County Weed and Pest had another pocket guide they wanted to print for the 2022 Summer season. The cover art needed a little omph and we had a feeling Stacey could help with that little something. He illustrated some different aquatic invasive species (AIS) for the front cover and a boat for the back cover.

This guide offers information on the AIS you might find in the Greater Yellowstone and best practices on how we can minimize the spread of invasive species.

“One of the most exciting things to me is being able to be creative. Having total freedom to be to expressive with my art is a great feeling.” 

Stacey Barker

People Spread Love Starter Kit Program

The People Spread Love Starter Kit just didn’t seem complete until Barking Goat Studios added a little something to the mix. This “Smile” Eagle coloring page was included among the rest of the kit that appeals to all ages that volunteer to write notes of love.

Meet Stacey Barker with Barking Goat Studios

Stacey Barker in his studio
Stacey Barker in his studio

1. Tell me something about you that’s not in your bio or resume.

My family and I bike, camp, hike and ski together as much as we can!

Trail running is one of my big loves! Several ultras have been fun to train for in the last few years. Training for a 50K in Oklahoma this fall has taken up a good amount of my time.

Live music is so important to me. I use to play in a metal band, but I’ve grown to love folk and bluegrass music!

2. What are your strengths and how do you apply them to your life?

I think one of my strength is being able to endure through a problem, whether that be an art project or something in life.

3. Tell me about your entrepreneurial journey. How did you know this path was the right move for you?

Being an entrepreneur, the one thing I’ve learned is that you never know until you ask. The worst case scenario when you approach someone or a business to work with is them saying no. 

If you are okay with that, you learn to realize that a lot of people also say yes to working with you. 

4. Tell me about you and your business more. What about your industry that most excites you?

One of the most exciting things to me is being able to be creative. Having total freedom to be to expressive with my art is a great feeling. 

5. What are your weaknesses and how do you overcome them?

Being a creative does have some difficult moments. Sometimes it takes some time to find to proper mindset before diving into a project. 

Finding balance with family, work, social media is always something that I strive to improve upon.

Stacey Barker drawing in his studio

6. What would you say to another person considering this field?

I would say that it is the most rewarding feeling that someone wants to pay you for your art. I would also say that this is hardest job I’ve ever had and worked many long hours into the night.

7. How can people be in touch with you about your services?

Folks can contact me on my website at barkinggoatstudios.com 

Or through instagram @barkinggoatstudios 

8. Fun questions:

– what are you grateful for this week?

My family!

– chocolate or sour candy?

Dark Chocolate!

– mountains or beach?

Mountains!

– white or red wine?

Red

– pen or pencil?

Pen

– ice cream or puff pastry?

That’s a tough one! I might have to say a doughnut!

– top favorite 3 songs?

This a very tough one! I love listening to punk, ska, metal and bluegrass.

Here’s 4 songs that I’ve been digging recently.

  • Tyler Grant- Believe 
  • Todd Snider – Play a train song
  • Greensky Bluegrass – Windshield
  • Twiddle- Lost in the cold

– a good cry or a belly laugh?

A belly laugh!

– favorite movie right now or all-time movie? I use to love zombie movies and Star Wars. Now I love to watch ultra running and climbing documentaries!

9. Do you have any specific updates for your business that you want to highlight here? 

I am getting ready to for a few art events coming up.

I’ll be set up at:

  • Pop up Shop at Fireweed in Driggs, Idaho on August 20th
  • East Idaho Art Market in Rexburg, Idaho on August 27th
  • Hyde Park Street Fair in Boise, Idaho on Sept 16th-18th

Stacey is currently accepting new clients for any graphic design / illustration / painting commissioned projects.
Email him at stacey@barkinggoatstudios.com to inquire on his work.

Barking Goat Studios

Are YOU Essential?

Radcliff “Rad” Spencer was a man of laughter and traditions.

The definition of essential is what’s absolutely necessary, extremely important.

The question: “Are you essential?” was posed to our community group Mindfulness for Mamas here in Jackson, Wyoming. The mama group shared so many different ways in which we’ve experienced the past 2.5 years during a global pandemic as mothers, as wives, as partners, and as career-oriented women. The pandemic has brought a lot of big questions to our lives about our significance and our importance. How do we decide to spend our time? How do we want to show up in our lives? Who do we want to spend on our time on? What do we decide to pour our time and energy into?

We are all essential to someone, right? The first thing that comes to mind is if you have lived, you have mattered to someone. Our community suffered a recent loss of Radcliff “Rad” Spencer, 27 years old to the mountains. The loss felt deep and wide in the community. Rad was our real estate agent that helped us with the purchase of our very first home in October 2021. He was the youngest partner at age 24 at Neville Asbell Spencer team at Compass Real Estate. He was way more than his occupation though, he was a son, a brother, a friend, a mountaineer, a skier, a lacrosse coach, a breakfast and coffee lover, and even a hot yoga guy! Rad lived up to his name, a person and a name you could never soon forget.

Is your business essential to the community?

It’s important to ask ourselves this question to have a moment of pause and reflection. How can we be better servants to our community? What kind of impact do we want to have on our community?

Peel back businesses, there are people behind them. No matter the size, no matter the industry. People reside.

We all need to have opportunities to think and reflect on how we live our own lives. When we lose someone that was an essential part of the community we have an opportunity to take stock. Despite how many years of experience I have in serving businesses and nonprofit organizations I can still learn something new. I tell my son when I send him off to preschool, I say “You go to school. Mommy goes to ‘life school.’” When you stop learning you stop living.

How will you be essentially rad in your own way?

Rest in Peace, Rad! This is not goodbye, but see you bassoon!