Have you heard of this thing called “Clubhouse?” I hadn’t until my friend Vanessa told me about it back in February 2021. She showed me the app while many of were in “lockdown” during the COVID-19 Pandemic. I am thankful she invited me to join this audio app world because it opened up so many doors for me for my personal growth and my confidence. The seed plantedin me a passion for entrepreneurship, making lasting connections, building relationships, learning new things, discovery, building connection, and much more. I know I am singing in “high hopes” for an audio app. It’s not the technology itself, it’s about the intentionality of the app that fascinates me. Learning how to use Clubhouse App to build business relationships is key to maintaining a competitive advantage today.
Just imagine, joining an audio space, every room you join you quite literally listen in on a conversation. You can listen in, chat in the chat box, raise your hand to join the conversation, use gifs or emojis to engage with the conversation if you are unable to open your mic and speak.
The Clubhouse app has several advantages for forging connections, including:
- Authentic Conversations: Clubhouse is designed for audio-based conversations. These can create a more authentic and personal experience than other forms of social media. Users can join conversations with like-minded people from around the world. This provides an opportunity to connect and build relationships with people they may not have otherwise met.
- Focus on Community: Clubhouse is built around the concept of community, with users able to create and join clubs based on shared interests. This can help users feel like they’re part of a larger group of people who share their interests, leading to a sense of belonging and connection.
- Opportunity for Thought Leadership: Clubhouse provides an opportunity for users to establish themselves as thought leaders in their industry or niche. By participating in conversations and sharing their expertise, users can build their personal brand and attract new followers and connections.
- Accessibility: Unlike other social media platforms that rely on text or video content, Clubhouse is an audio-based app that can be used while on-the-go or while doing other tasks. This makes it easy to join conversations and connect with others, even when you’re busy.
- Serendipitous Connections: Clubhouse’s “hallway” feature allows users to join conversations they may not have otherwise known about, providing an opportunity for serendipitous connections and conversations.
Overall, the Clubhouse app can be a powerful tool for forging connections, whether for personal or professional purposes. By joining conversations and clubs based on shared interests, users can build relationships with like-minded people from around the world, establish themselves as thought leaders, and create a sense of community and belonging.
Clubhouse Famous
Clubhouse celebrates individuals and groups of influencers on the app by honoring them with a black and white Clubhouse icon for the app. My friend, Zee Zee Williams, pictured in the middle, was featured with two other incredible women. It made me so happy to see her featured, she’s one of the many people I’ve met on this app that celebrates women (which I love).
Clubhouse vs. Twitter Spaces
I haven’t been able to replicate the same Clubhouse vibe in Twitter Spaces, there just seems to be a difference in nature. Still, I am still a believer that community is where you make it. It takes time to build relationships and trust even online. Although the hands have changed to Elon Musk, Twitter can be a tool that can help create change. Change is something that so many communities desperately need.
Audio apps have become more popular these days in order to engage in conversations about anything under the sun. Conversations exist for knitting, networking, singing, comedy, the latest news, support groups, mental health, community building, meditation, etc.
Here are some key differences between the two:
- Availability: Clubhouse is currently only available on iOS devices. Alternatively, Twitter Spaces is available on both iOS and Android devices. This means that Twitter Spaces has a wider potential user base.
- Size of User Base: Clubhouse currently has a smaller user base than Twitter, but it is growing rapidly. Twitter has a massive user base, with over 330 million monthly active users. This could potentially give Spaces an advantage in terms of exposure.
- Discoverability: Clubhouse’s “hallway” feature allows users to easily discover new conversations and join rooms. Twitter Spaces currently relies on users sharing links to join conversations. This could make it harder for new users to discover and join Spaces conversations.
- Moderation Tools: Twitter Spaces has more robust moderation tools, allowing hosts to mute, block, or remove users as needed. Clubhouse is still developing its moderation tools, which could lead to potential issues with harassment or abuse.
- Integration with Other Platforms: Twitter Spaces is integrated with the larger Twitter platform. Spaces allows users to easily share and promote conversations. Clubhouse currently has limited integration with other platforms, although this could change as the platform evolves.
Overall, both Clubhouse and Twitter Spaces have their strengths and weaknesses. Clubhouse’s focus on community and discoverability, paired with Twitter Spaces’ wider availability and robust moderation tools. This could make both platforms useful for different purposes and audiences.
Investing in Intentionally
With anything worth spending your time in, it is wise to be intentional with the amount of time you dedicate to activities. I find it worthwhile to stop and ask yourself, “What am I getting out of this?” If the answer is: “connection” and that’s what you are striving for, Hallelujah! If the answer is the opposite, like: “it’s a waste of time.” Even realizing, “I’m not sure I understand how to forge connection here.” It’s okay to stop if you’ve already gave it some time and energy to engage on stages. Put it down. I personally take breaks in spacing that take up more time than I can dedicate. It is worth coming back to places I know where a community resides and get back into it if it is serving a purpose in my life.
Meet Mimi Langley
Mimi lives in North Carolina and rocks Clubhouse rooms! I wanted to add her amazing resources on her website to guide you in Moderating in Clubhouse with her variety of Ebooks and Workbooks. She’s so thoughful, she’s a sweetheart, so gracious, she’s fun and silly and we love her!
