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Tag: small business

When You Shop Small You Support People

Posted on November 25, 2022 - 4:30 am by
Transcend Ideas Giveaway, Shop Small Support People

Let’s Celebrate Small Business Saturday

Tomorrow is Small Business Saturday on Saturday, November 26th, and you’re encouraged to support the small businesses you know and admire. It could be your favorite Thai place, a gift shop, a magical massage therapist, a web designer, a dog groomer, a hairstylist, a favorite sandwich shop, or a coffeehouse. Wherever and whatever they sell or offer, they can not stand without your support. Shop small, support people.

The global pandemic was an indicator of how important the support of all of us has on the small business model, especially those that thrive as a brick-and-mortar establishments. So many small businesses had to pivot into a different model to survive the moment and the circumstance at our feet. Find more information about Small Business Saturday at the Small Business Administration site here.

Transcend Ideas small business starter pack
Transcend Ideas giveaway: post-it notes, sticker, business card & a special thank you from me!

Shop small business giveaway

Transcend Ideas is proud to offer a “Shop Small Business Giveaway” this Saturday.

Enter the giveaway by using Instagram or Facebook:

  • Take a photo/video of the item/service you purchased
  • Tag @transcendideas and the business you are supporting
  • Like our social media post and give @transcendideas a follow too

I will mail you stickers, post-it notes as a thank you by snail mail. You will be contacted by DM notifying you that you won.

When you do business with small businesses and shop small and support people.

Traditional Marketing Ideas (Clubhouse/Spaces)

Posted on October 3, 2022 - 9:45 am by

I was in a Clubhouse room called: “Old School Marketing” and it blew me away how important going back to basics in your marketing truly is. Check out the next set of audio rooms I will be hosting on this very topic in the coming weeks. In the meantime here are some ideas to stew on..

Traditional Marketing Ideas:

In no particular order of course, but consider these ideas to implement:

  • Word-of-mouth
  • Schedule a cup of coffee or lunch with a work colleague, even your competition to discuss business
  • Mailers
  • Handouts (flyers, rack cards, business cards)
    • Pin up in bulletin boards! – Make a list of these locales that accept those physical marketing tools
  • Stickers (clever approach – catchphrase, coolness)
  • Showing support for a charity/nonprofit organization
    • A certain % of sales goes to charity in a certain time frame
    • Sponsor an event or a sport in your town/city
  • Join the Chamber of Commerce – make connections, take advantage of ALL they offer you!
  • Contests for all ages (art, name mascot, etc.)
  • Handwritten thank you notes
  • Thank you gifts for your bigger clients
  • Exclusive sales to your most loyal customers
  • Holiday cards
  • Networking
  • In-person events – Hold in-person workshops (educate, inform, engage – build trust)
  • Community calendars for events you are hosting
  • Print ads in local newspapers
  • In-store signs (sandwich boards)
  • Takeaways: Bumper stickers, stickers, branded water bottles
  • Name tags – custom name tags, wear your logo and name (perhaps pronouns too) to remind people what you are about!
  • Movie theatre ads – Slides or videos of local businesses
  • Post-it notes – custom couple with your business card (good leave behinds)
traditional marketing ideas

Photo by Marissa Grootes on Unsplash

“Create social proof through that localize medium!”

Heather Cox
traditional marketing ideas

“Tried and True” Marketing Ideas

Going back to the “tried and true” methods of marketing can be just what you needed to revitalize your connection with your audience. I am all for digital marketing, it’s predominately what I do but there is something to be said for that personal touch to make a connection. When we build relationships we are developing trust and communicating and we can’t always lean into digital technology to do that.

These marketing ideas are meant to be approached “in tandem” with digital marketing! Don’t discount the basics and ask yourself what you can you use in Q4 and what could you utilize in your marketing strategy for 2023.

Join the Traditional Marketing Ideas Conversation

Join Heather for a Clubhouse Room AND Twitter Spaces on “Old School Marketing Ideas.” All conversations will be recorded so you can listen in at a later time to learn a bit here and there. We will not be focusing on digitally marketing.

Clubhouse
“Old Skool Marketing for Biz and Nonprofits”
Wed, Oct 19th at 11:15 am MDT

Listen to the Replay

Twitter Spaces
“Old Skool Marketing”
Wed, Nov 2 at 11:30 am MDT

Join Twitter Spaces

The Advantages of Shopping Local

Posted on October 31, 2021 - 10:39 am by

It’s Halloween now, how did that happen? You probably already notice Christmas ads sneaking in. The capital frenzy of holiday shopping is an all too familiar behavior in American culture. You have probably noticed that camp stove you bought online was backed up for months and just came in. That is 100% because of the chain supply shortage. So many of us consumers have leaned on these online sales especially during the pandemic for things that have provided comfort and convenience during the most inconvenient time. Local shops do rely on the chain supply for material and inventory, too however those handmade items they are less dependent. Especially those local artisans. Convenience stores can’t replace the advantages of shopping local. The experience, personality, value, and soul of local shops are unmatched.

Here are the Advantages of Shopping Local:

1. Talk to a human being, not a hotline number speaking to an automation. Have a problem? Take it back to your local store.

2. Quality over quantity. More is not necessarily better here.

3. Word-of-mouth is golden, your friends and family are your most influential voices in your purchase choice.

4. Align with your values with where you shop. Spending your money locally helps funnel that money to charities that are doing good locally in your community. You have seen campaigns that kick 5-10% of sales to a local cause. Keep your eye out to those opportunities to give back when you purchase items this season.

5. You are supporting local people in your community.

We hope you have the chance to get out there for Small Business Saturday and enjoy the advantages of shopping local! Fill out our client questionnaire at this link if you’re interested in working with Transcend Ideas as a small business this year!