As polarizing as they were, the pandemic-era menus at restaurants deserve credit for the revival of the QR code. Before 2020, this technology was declining, but the need for contact-free options ushered in a new era of creative QR code use within marketing. As the global QR code labels market is projected to grow by an additional 5.6 percent by 2026, exceeding $1 billion, it’s clear that they’re here to stay.
Rightfully so, as it turns out QR codes are an effective marketing tool for business owners. As nearly half of the global population owns a smartphone, most of these devices now come with built-in QR code scanning capabilities, eliminating the need for external apps that used to hinder their functionality. This is a positive development for QR code implementation since they are specifically made for mobile users.
Why should you use QR codes in your small business?
- Connecting Print and Digital Marketing: QR codes provide a seamless link between your print materials and digital content.
- Information-Rich Design: You can pack more information into your materials without clutter, maintaining an appealing design while delivering valuable content.
- Enhanced Design Flexibility: QR codes allow for various design options while ensuring brand consistency. Allowing you to choose custom colors, and designs, and incorporate your own logo.
- Targeted Calls to Action: Drive specific customer actions and direct them to relevant web links with ease, breaking through the digital noise.
- Efficient Customer Navigation: QR codes facilitate streamlined processes, connecting customers to services like Wi-Fi or customer intake forms effortlessly.
- User-Friendly and Cost-Effective: They are easy to implement and budget-friendly, making them accessible for businesses of all sizes.
- Data Tracking: QR codes are a valuable tool for tracking customer behavior and collecting analytics data, providing insights for informed marketing strategies.
Did you say Data?
As it turns out, QR codes gather rather useful analytics for businesses through their data-tracking abilities. With services like Qr-code-generator.com by .bitly, you are privy to a CSV report that offers insight; into total QR scans, the geographic location of those scans, the device, and the time the scan was made. These data specs can help business owners pinpoint the effectiveness of marketing efforts.
QR Code Ideas?
One of the many benefits of using QR codes in your marketing strategy is the flexibility they provide, allowing you to customize a highly effective strategy for your business. Given the numerous possibilities, this may seem overwhelming. Here is a list to start as you look to implement QR Codes for your business:
- Business Card: Create a QR code that links to a digital business card. This is especially useful in networking scenarios when you don’t have a physical business card on hand.
- Social Media: Restaurants, for instance, can place a QR code on their menus, allowing customers to access their social media channels instantly.
- Feedback: Implement a QR code on your printed materials to provide clients with a direct way to share their feedback or reviews.
- Website: Guide clients directly to your website, where they can find a comprehensive overview of your business concept.
- Location: Simplify the process of locating your business by linking a QR code to Google Maps or Waze for easy directions.
We hope our insights have inspired you to explore QR code marketing in your business endeavors. To begin creating your own customized QR codes, you can turn to various software providers. At Transcend Ideas, we favor Qr-code-generator.com! 😃
Does your team need help expanding the reach of your marketing campaigns and business? Let Transcend Ideas take some of the load off and help put QR codes to work for you! Schedule a time to get coffee with us at this link and let’s chat business!
