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Tag: branding

Make Your Content Stand Out in 2024

Posted on August 14, 2024 - 2:43 pm by
Make Your Content Stand Out in 2024

The internet evolves at lightning speed. ⚡️

Trends from a decade ago are long forgotten, and even last year’s sensations have faded. With countless accounts competing for attention across numerous platforms, standing out in this saturated digital landscape demands a more strategic approach than ever before.

When looking at social media forecasts and predicted trends, it’s important to remember that anticipating future trends is always a challenge. For example, today I created a meme for a client based on Olympic pommel horse specialist Stephen Nedoroscik’s bronze medal-winning routine—a twist I never would have predicted last week.

However, we can do our best to observe where momentum is shifting. Staying ahead of trends and paying close attention to emerging patterns is crucial for success in content marketing. Effective content serves as a powerful tool for small businesses to build brand awareness, engage with customers, and drive sales. So, what might be in store for 2024?

A Few Ways to Make Your Content Stand Out in 2024:

Make your content stand out in 2024: 1. Videos are King 2. Embrace the Power of Authenticity 3. Optimize for short attention spans

1. Videos are King

 In the visual-centric world of social media, video content continues to reign supreme. Short-form videos, live streams, and interactive videos are all particularly effective at capturing audience attention.

Video content creation

2. Embrace the Power of Authenticity 

Audiences in 2024 crave genuine content that feels real and relatable. Don’t shy away from showing the human side of your brand. Share behind-the-scenes glimpses, customer success stories, or even the occasional blooper to build trust and foster deeper connections.

3. Optimize for Short Attention Spans

 With the rise of platforms like TikTok and Instagram Reels, short-form content is more popular than ever. Get to the point quickly with a strong hook, break complex ideas into bite-sized chunks, and use visually appealing graphics. Apply this to written content too by breaking up blogs and newsletters into lists and highlighting key points.

Make Your Content Stand out in 2024: 4. Provide value-driven content 5. Leverage the power of storytelling 6. Experiment with interactive content

4. Provide Value-Driven Content

Your audience is looking for solutions to their problems. Focus on a strategy that educates your audience on industry-related topics, offers practical tips and actionable advice, and addresses common customer pain points.

5. Leverage the Power of Storytelling

 Humans are wired to respond to stories. Use narrative techniques to share your brand’s journey and values, highlight customer experiences and testimonials, and create emotional connections with your audience.

6. Experiment with Interactive Content 

Engage your audience by encouraging participation. Try incorporating polls, quizzes, user-generated content challenges, and live Q&A sessions or AMAs (Ask Me Anything) to boost engagement.

7. Diversify your content formats 8. Stay platform-savvy.

7. Diversify Your Content Formats 

While video may reign supreme, don’t put all your eggs in one basket. Mix it up with engaging blog posts, eye-catching infographics, podcast episodes, and interactive webinars or workshops.

8. Stay Platform-Savvy

Each social media platform has its own quirks and best practices. For Instagram, focus on creating visually stunning Reels and Stories. On LinkedIn, share industry insights and thought leadership content. For TikTok, tap into trends and create entertaining, snackable content.

9. Embrace AI-Assisted creativity 10. Don't forget the basics

9. Embrace AI-Assisted Creativity 

While maintaining that human touch, consider using AI tools to generate ideas, optimize your posting schedule, and analyze performance data to refine your strategy.

10. Don’t Forget the Basics

 In the rush to stay trendy, remember these timeless principles: consistently post high-quality content, engage with your audience through comments and messages, and use relevant hashtags to increase discoverability.

Remember, the key to standing out in 2024 isn’t just about following trends—it’s about understanding your unique audience and delivering content that resonates with them. Keep experimenting, analyzing your results, and refining your approach. With persistence and creativity, your content will shine bright in the crowded digital landscape.

At Transcend Ideas, we’re passionate about helping brands create messaging that truly connects. Whether you’re looking to revamp your content strategy or need a fresh perspective on your brand’s voice, we’re here to help you transcend the ordinary and make your mark in 2024 and beyond.

Photo of hand holding smart phone with instagram profile over an orange background

Ready to elevate your content game? Let’s chat about how we can bring your brand’s unique story to life!

JH Nordic Annual Event 2024 Case Study

Posted on February 12, 2024 - 6:00 am by

Transcend Ideas is proud to continue our partnership with JH Nordic. We are proud to support their mission to improve winter trails access, education, and stewardship in the Teton. The Jackson Hole Nordic Alliance Annual Free Ski, Snowshoe, and Fat Bike Day event has become a favorite tradition for families and the community to come together to celebrate winter recreation in the Tetons. We are proud to have provided the illustration and marketing for the 2024 event this year.

JH Nordic Annual Free Ski, Snowshoe, Fatbike Day at Turpin Meadow Ranch

Transcend Ideas was proud to support the goal to provide education and increase awareness and community around winter trails use in the Tetons for visitors and locals alike.

  • Our team generated an illustrated vintage-style poster reminiscent of skiing and days spent on winter trails from the past. This appeals emotionally to viewers of both the physical and digital marketing campaigns.
  • Digital graphics were created for social media as a 10 day countdown to increase excitement and engagement online. A consistent digital presence promoting attendance at the 6th Annual Free Ski, Snowshoe, and Fatbike Day supported the success of the event.

Visit the JH Nordic website to learn more about all things winter trails and grooming in the Tetons.

Learn more about how Transcend Ideas can help with strategy and marketing behind your non-profits next big community event!

Brands Need to Make Women Feel Seen

Posted on September 11, 2021 - 9:13 am by

“Brands need to make women feel seen as they are, not as men want them to be. That’s the big shift that needs to happen. Brands need to stop telling women how to be, and start being in service to them.”

We just couldn’t stop saying “yes, yes, yes” to this New York Times article from Mara Altman on “Yes, Marketing Is Still Sexist.” We are fascinated by how brands have marketed to women for generations with out ever truly getting them. Being a mother it is even more apparent how brands are missing the mark on reaching us. A way that we say out loud, “you get me!” Cunningham and Roberts beautifully illustrate how brands haven’t truly considered the audience they so strongly want to reach.

Trends with Women in Marketing

Women in 2021 want to feel seen and heard. The economic impact the pandemic struck on women has been devastating. Opportunities have halted for women, especially mothers. The epidemic gave female workers the realization that work can look different for them. Opportunities with remote working being normalized are constant.

Women are working. They work from home, they go to school, they are raising their kids, they are without kids, they are coupled-up. Some women are single. Many female workers delegate the cleaning or the laundry. Whether they order in, cook, build community, have family nearby, or have a chosen family to lean into. Mothers are paying for daycare, nannies, and fur babies. They try to balance their self-care, they are constantly questioning themselves, they are confident, they are all different shapes, sizes, and shades, they “Google” when they don’t know something. The key point shows women are a fluid group that makes up 51.1% of the world’s population.

NYTimes: Yes, Marketing is Still Sexist

Between 1980 and 2010, women in commercials were shown in workplace settings only 4 percent of the time; frequently they were shown in kitchens, waxing poetic about the products they were selling. They were shown in kitchens so often that creatives referred to the trope in whispers as 2Cs in a K. “The K represented kitchen and you can guess what the Cs stood for,” they wrote.

Women Centered Marketing Solutions

It’s imperative that women get a seat at the table in creative decision making when it comes to marketing to women. After all, we are women and that’s the most relatable as it gets. Relating directly with the consumer you want to reach is most ideal in messaging and creative direction. From our perspective, we believe that with empathy marketing there can be lasting “business to consumer” relationships formed with great care and consideration. Here’s to more profound relatable brands that reach real women.

Colors Have Meaning

Posted on June 21, 2021 - 3:27 pm by

A large component of brand identity and discovery is choosing the color palette. Colors have meaning and some that we gravitate towards are quite a subconscious choice.

For Transcend Ideas, we utilized; 

  1. Beige: unification
  2. Brown: stability
  3. Blue-green: calm, service

If you ask us, that is pretty spot-on.

We found some beautiful hues in nature that also tell a story of the energetic embodiment different color palettes can provide.

See the following link to describe Symbolism in colors

Colors in Nature Image of moss growing on a rock and associated color palette

Brand Identity Process

When we begin working with a client on brand identity we first enter into discovery, read more here. After discovery, you enter into the logo variations. We urge our clients not to enter colors just yet because it could influence the choice of the logo itself. You may have heard the term “make it pop” and it’s quite literally what varying colors do, bring life and richness to the brand. Palettes can have their own emotional response they elicit, blues represent trust whereas red can represent excitement or anger. Color evokes an emotional response and can often influence a subtle change in your feelings and perceptions toward a company, from merely a logo or brand campaign alone.

Colors in Nature Image of crossed logs and associated color palette

If you like our approach signup for our newsletter or email hello@transcendideas.com for any questions on how we can help.

Carving the Future | Case Study

Posted on June 2, 2021 - 4:22 pm by
Carving the Future logo design image

Carving the Future is a non-profit that’s mission is to empower youth through snowboarding and skateboarding. They were looking for a brand identity package to convey “cool” and “confident”. The logo variations include designs that can be applied to hoodies, stickers, and banners.

The snowboarder and skateboarder were both previously illustrated by Amy Dowell, a local artist. Amy vectorized the icons to utilize in the logo variations for Carving the Future.

The use of turquoise blue and deep navy blue lend to the identity package goals of a “cool” vibe for youth interested in snowboarding and skateboarding. The cool colors, also, coincide with winter sports and associated apparel/accessories.

Carving the Future acronym CTF logo design
Carving the Future Est. 2018 round icon logo design
Carving the Future logo design with snowboarder and skateboarder on design

Designed with Gliffen Designs

Contact Transcend Ideas today to discuss how we can make your creative vision come to life. Whether it be sports, wilderness protection, or personal passion projects – Transcend Ideas is here to serve you. Tell us a little more about yourself and your business at this link.

Case Study: Wyoming Coalition for Animal Protection

Posted on May 22, 2021 - 10:16 am by
Wyoming Coalition for Animal Protection - Wycap logo image

The Wyoming Coalition for Animal Protection (WYCAP) was looking for a logo design that helped represent their non-profit organization. WYCAP advocates for the species that cannot speak for themselves.

Final Concept Logo Design

Although there was debate on what species to include we did come to a compromise on which animals were represented from domestic, farm and native wildlife. The concept landed on a triangle shape to help represent the trifecta, or the categories of creatures they devote their advocacy to protect.

Color Palette

The logo uses a mid-tone blue and deep navy blue along with a golden yellow for the final concept. That lends the end user to feeling trust toward the organization. Golden yellow elicits feelings of a faithful, stable, and organized non-profit. The colors together bring in a strong combination that remains dedicated to protecting animals. The sense of calm and assurance you get from the use of colors aligns with the organization advocating for animals and others respecting rules and authority to reach their goals of preventing exploitation of all wildlife.

Designed with Gliffen Designs

Contact Transcend Ideas for your logo concept design needs today. Visit this link to set up a time to chat about your business needs. We’d love to work with you.

Case Study: Teton County Weed and Pest

Posted on May 4, 2021 - 9:53 pm by

Teton County Weed and Pest is a local government agency that’s mission is to protect, manage and restore ecosystem integrity through comprehensive invasive species management for the benefit of ecological and human health. They were looking for a brand identity package to convey their commitment to the community with a bold more modern look than their previous logo variation.

The simple shape of the mountains gives homage to the Tetons and the more geometric and modern fonts allow for a much more approachable design. Teton County Weed and Pest utilizes these new logo variations on all their published products, website, and social media campaigns. This helps TCWP to build brand familiarity and trust with customers.

Teton County Weed and Pest Logo variation
Teton County Weed and Pest Logo variation
Teton County Weed and Pest Logo variation
Teton County Weed and Pest Logo variation

Designed with Gliffen Designs. Are you interested in collaborating with Transcend Ideas on a new brand and identity package for your business? Contact us today!