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Category Archives: Marketing

The Advantages of Shopping Local

Posted on October 31, 2021 - 10:39 am by

It’s Halloween now, how did that happen? You probably already notice Christmas ads sneaking in. The capital frenzy of holiday shopping is an all too familiar behavior in American culture. You have probably noticed that camp stove you bought online was backed up for months and just came in. That is 100% because of the chain supply shortage. So many of us consumers have leaned on these online sales especially during the pandemic for things that have provided comfort and convenience during the most inconvenient time. Local shops do rely on the chain supply for material and inventory, too however those handmade items they are less dependent. Especially those local artisans. Convenience stores can’t replace the advantages of shopping local. The experience, personality, value, and soul of local shops are unmatched.

Here are the Advantages of Shopping Local:

1. Talk to a human being, not a hotline number speaking to an automation. Have a problem? Take it back to your local store.

2. Quality over quantity. More is not necessarily better here.

3. Word-of-mouth is golden, your friends and family are your most influential voices in your purchase choice.

4. Align with your values with where you shop. Spending your money locally helps funnel that money to charities that are doing good locally in your community. You have seen campaigns that kick 5-10% of sales to a local cause. Keep your eye out to those opportunities to give back when you purchase items this season.

5. You are supporting local people in your community.

We hope you have the chance to get out there for Small Business Saturday and enjoy the advantages of shopping local! Fill out our client questionnaire at this link if you’re interested in working with Transcend Ideas as a small business this year!

Brands Need to Make Women Feel Seen

Posted on September 11, 2021 - 9:13 am by

“Brands need to make women feel seen as they are, not as men want them to be. That’s the big shift that needs to happen. Brands need to stop telling women how to be, and start being in service to them.”

We just couldn’t stop saying “yes, yes, yes” to this New York Times article from Mara Altman on “Yes, Marketing Is Still Sexist.” We are fascinated by how brands have marketed to women for generations with out ever truly getting them. Being a mother it is even more apparent how brands are missing the mark on reaching us. A way that we say out loud, “you get me!” Cunningham and Roberts beautifully illustrate how brands haven’t truly considered the audience they so strongly want to reach.

Trends with Women in Marketing

Women in 2021 want to feel seen and heard. The economic impact the pandemic struck on women has been devastating. Opportunities have halted for women, especially mothers. The epidemic gave female workers the realization that work can look different for them. Opportunities with remote working being normalized are constant.

Women are working. They work from home, they go to school, they are raising their kids, they are without kids, they are coupled-up. Some women are single. Many female workers delegate the cleaning or the laundry. Whether they order in, cook, build community, have family nearby, or have a chosen family to lean into. Mothers are paying for daycare, nannies, and fur babies. They try to balance their self-care, they are constantly questioning themselves, they are confident, they are all different shapes, sizes, and shades, they “Google” when they don’t know something. The key point shows women are a fluid group that makes up 51.1% of the world’s population.

NYTimes: Yes, Marketing is Still Sexist

Between 1980 and 2010, women in commercials were shown in workplace settings only 4 percent of the time; frequently they were shown in kitchens, waxing poetic about the products they were selling. They were shown in kitchens so often that creatives referred to the trope in whispers as 2Cs in a K. “The K represented kitchen and you can guess what the Cs stood for,” they wrote.

Women Centered Marketing Solutions

It’s imperative that women get a seat at the table in creative decision making when it comes to marketing to women. After all, we are women and that’s the most relatable as it gets. Relating directly with the consumer you want to reach is most ideal in messaging and creative direction. From our perspective, we believe that with empathy marketing there can be lasting “business to consumer” relationships formed with great care and consideration. Here’s to more profound relatable brands that reach real women.

Empathic Marketing

Posted on July 23, 2021 - 3:25 pm by

The definition of empathy is the ability to understand and share the feelings of another. What does empathic marketing mean to you? How does it affect your decisions or emotions as a consumer?

Empathic Marketing Transcend Ideas graphic -identify your audience - align with what's important to them - listen and be curious about your audience - revisit to make sure you're still reaching them

The Role of Empathy in Marketing

Have you ever felt your heartstrings pulled during a commercial, felt nostalgic or hopeful when glancing through a magazine and an ad gave you pause? These are the moments we, as marketers, are hoping to generate for our end users. We want to create moments that allow individuals to transcend their circumstances and become whatever their heart desires. We want your business to soar in much the same way. There are some key strategy components that come with utilizing a marketing campaign that is empathic. Utilizing the power of empathy in marketing stirs up a drive in consumers and a call to action, whether that be through product, travel, or service promotion.

The marketing campaigns that speak the most to us encourage us to step up and be more or to discover more for our lives, and to realize the status quo need not remain indefinitely. To cause an emotional moment of reflection for any population requires coming to know who you are marketing to.

When communicating your message to your customers it’s important to practice curiosity and compassion with empathy. Your customers want to feel they are understood and that the products and services they utilize are in alignment with them. With that being said empathy is a vital component of your messaging. Interested in learning more about Transcend Ideas and our approach to marketing with every client? Let’s chat!

Empathic Marketing Transcend Ideas graphic Loyal audiences are seeking in businesses - Integrity - Honesty - Authenticity - Thoughtfulness Not perfection.

Top 5 Things to Think About Before Hiring A Creative Agency

Posted on May 18, 2021 - 4:58 am by

Here is a list of Top 5 Things to Think About Before hiring a creative agency to help with your small business or organization’s meaningful messaging.

5. Answer your “WHAT” and your HOW?”


The WHAT and the HOW are all in that clever business plan of yours. And some of those plans aren’t refined and that’s certainly at least a place to begin.

If your endeavor is to start up a life coaching practice, your HOW will look much different from a coffee shop and café. This HOW actually does help your creative team to meet your needs and propose specific tactics in marketing strategy both online and offline.

4. Answer your “WHY?”


The WHY of your endeavors will help grant you direction and stability in the product or services you plan to provide your audience. The WHY brings about in many cases the reason you are doing what you are doing.

Someone who starts a bakery locally may say for example;
My WHY is to provide freshly baked goods to my customers. They will find happiness in consuming the quality products I offer.

3. Answer your “WHO?”


The WHO is the target audience that you will be honing in on. Many optimistic entrepreneurs tend to step into this journey thinking everyone is their target audience. I am here to convince you otherwise. Knowing your target audience intimately means you’ve chosen to begin with a narrow market to begin. Who’s to say you won’t broaden your market down the road?

For example, Amazon begins its endeavors selling books online out of Bezo’s garage in Bellevue, Washington.

2. What’s your entity name?


Some folks have names they are quite attached to and others come in with a clean slate. Wherever you might be with this, bring that energy to the creatives because they can help polish ideas or propose brand discovery which can bring a fresh perspective to your vision. The entity name is just the beginning of the logo design and branding journey which helps present your business/organization to the world.

Keep in mind you don’t want brand confusion. The first step is to check in with the Secretary of State in their business name entity search tool to see if anyone has already registered the name you were hoping to utilize before even going down the road of branding. Also, a simple Google search helps to determine if there may be confusion in general with your audience finding you. Don’t be discouraged if someone else is utilizing your business name idea, as long as the name you choose doesn’t cause confusion in the state you are planning to operate and market to, you should be safe to proceed in your efforts.

1. What’s your mission and vision?


This #1 of the Top 5 is the most crucial to how you conduct business and attract the ideal client. Your marketing helps dictate who these clients are. They will respond to your messaging accordingly so a careful assessment of your mission and vision will help creatives hit it out of the park by delivering your message effectively.

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Good luck, there are SO many that can help bring your vision to light. If you have questions about hiring a creative agency or on how Transcend Ideas can help, email us at hello@transcendideas.com and we have that first free consult to see if we are the right fit for you and your meaningful journey.