Heather DeVine, Author at Transcend Ideas

Women’s Equality Day

Posted on August 26, 2021 - 3:02 pm by Heather DeVine

Today we celebrate Women’s Equality Day, this day is to commemorate the passing of the 19th Amendment in the United States that promised women the right to vote in 1920. This is a day to celebrate however not all women were free to vote nor were men. Millions of women and men were steered away from the polling places for decades. The fight over the amendment was not just about sex; it was also deeply entwined with race.

Women's Equality Day Image of National Baptist Convention banner being held up by 9 African-American women — Nine African-American women posed, standing, full length, with Nannie Burroughs holding banner reading, “Banner State Woman’s National Baptist Convention” Photo cred. Library of Congress

NPR: “Yes, Women Could Vote After The 19th Amendment — But Not All Women. Or Men” – Listen to Story (5 mins)

Even in 2021, voting rights are in jeopardy with new voting laws put in place in the more recent months. The fight for the right to vote is never over until ALL citizen’s voices are heard at the ballot box.

Transcend Ideas quote graphic "A Victory for some was not a victory for all, and fights continue today." - Marcia Chatelain, Professor of History and African-American Studies at Georgetown University.

Today is a day to celebrate but also an opportunity to look to the horizon at what true equality really looks like. There is so much work to do to create a more balanced and represented nation. Encouraging every society to celebrate Women’s Equality Day will form a more just and fair society.

Enneagram in Business

Posted on August 13, 2021 - 3:22 pm by Heather DeVine

The Enneagram helps provide a framework for personalities that are quite useful in business. Small businesses and nonprofits around the world use the Enneagram as a breakthrough approach to leadership, team building, communication skills, and emotional intelligence. What’s your Enneagram?

Utilizing the Enneagram model in business trainings, onboarding, and seminars can help us quickly bridge the disconnect and misunderstandings when different personalities are working at the same table. Shining a light on the qualities that make each personality unique and how they thrive is a key tool to help unlock productivity and efficiency in workplaces. Communication barriers can shut down effective work. In contrast, finding ways to gently put barriers down help us appreciate what every worker has to offer. A win in our book!

Enneagram in Business graphic
Two The Helper: Protector, Generous, Empathic, Encouraging, Driven to Connect the World Transcend Ideas

My (Heather’s) Enneagram is a TWO.

Accessing your own personality type is helpful to understanding yourself. Being familiar with: how you work, what motivates you, and what setbacks you may challenge you is self-awareness. Self-awareness is an excellent place to begin in any avenue in life. “Making meaningful human connection” is our mantra and if we can move through the world with more self-awareness we can show up more authentically and have more profound, and productive relationships. What are your thoughts on the Enneagram model? Let’s get coffee to discuss!

Empathic Marketing

Posted on July 23, 2021 - 3:25 pm by Heather DeVine

The definition of empathy is the ability to understand and share the feelings of another. What does empathic marketing mean to you? How does it affect your decisions or emotions as a consumer?

Empathic Marketing Transcend Ideas
graphic
-identify your audience
- align with what's important to them
- listen and be curious about your audience
- revisit to make sure you're still reaching them

The Role of Empathy in Marketing

Have you ever felt your heartstrings pulled during a commercial, felt nostalgic or hopeful when glancing through a magazine and an ad gave you pause? These are the moments we, as marketers, are hoping to generate for our end users. We want to create moments that allow individuals to transcend their circumstances and become whatever their heart desires. We want your business to soar in much the same way. There are some key strategy components that come with utilizing a marketing campaign that is empathic. Utilizing the power of empathy in marketing stirs up a drive in consumers and a call to action, whether that be through product, travel, or service promotion.

The marketing campaigns that speak the most to us encourage us to step up and be more or to discover more for our lives, and to realize the status quo need not remain indefinitely. To cause an emotional moment of reflection for any population requires coming to know who you are marketing to.

When communicating your message to your customers it’s important to practice curiosity and compassion with empathy. Your customers want to feel they are understood and that the products and services they utilize are in alignment with them. With that being said empathy is a vital component of your messaging. Interested in learning more about Transcend Ideas and our approach to marketing with every client? Let’s chat!

Empathic Marketing Transcend Ideas graphic
Loyal audiences are seeking in businesses
- Integrity
- Honesty
- Authenticity
- Thoughtfulness
Not perfection.

Colors Have Meaning

Posted on June 21, 2021 - 3:27 pm by Heather DeVine

A large component of brand identity and discovery is choosing the color palette. Colors have meaning and some that we gravitate towards are quite a subconscious choice.

For Transcend Ideas, we utilized;

Beige: unification
Brown: stability
Blue-green: calm, service

If you ask us, that is pretty spot-on.

We found some beautiful hues in nature that also tell a story of the energetic embodiment different color palettes can provide.

See the following link to describe Symbolism in colors

Brand Identity Process

When we begin working with a client on brand identity we first enter into discovery, read more here. After discovery, you enter into the logo variations. We urge our clients not to enter colors just yet because it could influence the choice of the logo itself. You may have heard the term “make it pop” and it’s quite literally what varying colors do, bring life and richness to the brand. Palettes can have their own emotional response they elicit, blues represent trust whereas red can represent excitement or anger. Color evokes an emotional response and can often influence a subtle change in your feelings and perceptions toward a company, from merely a logo or brand campaign alone.

If you like our approach signup for our newsletter or email hello@transcendideas.com for any questions on how we can help.

Discovery – Brand Identity

Posted on June 9, 2021 - 3:31 pm by Heather DeVine

Discovery is simply that, discovering what your brand could become.

A vital component of this exercise is to uncover the personality of the brand. Would you like their personality if the brand were a person? Could you be friends? Does your first impression make you want to do business with them? Why?

Starting with a list of traits and action words helps narrow the scope to make you think a bit before diving into the name and the logo mark. Use this opportunity to brain dump all of what you hope for your brand, including: phrasing associated with niche populations you’d like to reach, values, long-term goals, and aspirations for your business as you are starting to identify words and phrases you’d like to align with.

Building Identity for Transcend Ideas

For Transcend Ideas we went through a discovery as well and we certainly did not take it lightly. We brainstormed on words that conveyed growth and progression. We thought of words that went beyond ascension.

Our words:

trustworthy
curiosity
nature
friendly, approachable
compassionate
inclusive
playful
simple, yet interesting
thoughtful
inspiring

Contact us for Business Discovery

Hopefully this approach will give you some ideas on how you’d like to approach your brand identity journey. Read more about what your discovery entails and email hello@transcendideas.com for any questions on how we can help. Want to get started on your business discovery? Fill out our client questionnaire at this link to get started!

Carving the Future | Case Study

Posted on June 2, 2021 - 4:22 pm by Heather DeVine

Carving the Future is a non-profit that’s mission is to empower youth through snowboarding and skateboarding. They were looking for a brand identity package to convey “cool” and “confident”. The logo variations include designs that can be applied to hoodies, stickers, and banners.

The snowboarder and skateboarder were both previously illustrated by Amy Dowell, a local artist. Amy vectorized the icons to utilize in the logo variations for Carving the Future.

The use of turquoise blue and deep navy blue lend to the identity package goals of a “cool” vibe for youth interested in snowboarding and skateboarding. The cool colors, also, coincide with winter sports and associated apparel/accessories.

Designed with Gliffen Designs

Contact Transcend Ideas today to discuss how we can make your creative vision come to life. Whether it be sports, wilderness protection, or personal passion projects – Transcend Ideas is here to serve you. Tell us a little more about yourself and your business at this link.

Nikki Foster for Congress | Case Study

Posted on May 24, 2021 - 4:16 pm by Heather DeVine

Nikki Foster ran for Congress in Ohio District 1 in 2020 and needed a branding identity for her campaign. Her long career in the Air Force as a pilot helped inspire the creative direction of her campaign brand.

The color blue was the main color because she was running on a Democratic ticket coupled with red accents. The stacked icons of the red circle inlaid in a white triangle brought a patriotic feel to the design. All of these icons residing within the blue ‘O’ shape make for a clean first impression.

Both a primarily text-based logo design and a logo design that was centered in a circle shape were used for this campaign. Nikki and her campaign team needed these logos to put on all materials for fundraising and public speaking events around District 1 in Ohio, where she was running for a Congressional seat.

We would vote for Nikki Foster for Congress any day!

Nikki Foster for Congress color palette image

Do you know someone running for office, whether that be at their local precinct or the state level? We would love to help and support your campaign team’s efforts for you to win a seat in the area of your choosing. We believe in advocating for the people you love and the principles you believe in. Let’s get coffee to chat about your campaign goals!

Case Study: Wyoming Coalition for Animal Protection

Posted on May 22, 2021 - 10:16 am by Heather DeVine

The Wyoming Coalition for Animal Protection (WYCAP) was looking for a logo design that helped represent their non-profit organization. WYCAP advocates for the species that cannot speak for themselves.

Final Concept Logo Design

Although there was debate on what species to include we did come to a compromise on which animals were represented from domestic, farm and native wildlife. The concept landed on a triangle shape to help represent the trifecta, or the categories of creatures they devote their advocacy to protect.

Color Palette

The logo uses a mid-tone blue and deep navy blue along with a golden yellow for the final concept. That lends the end user to feeling trust toward the organization. Golden yellow elicits feelings of a faithful, stable, and organized non-profit. The colors together bring in a strong combination that remains dedicated to protecting animals. The sense of calm and assurance you get from the use of colors aligns with the organization advocating for animals and others respecting rules and authority to reach their goals of preventing exploitation of all wildlife.

Designed with Gliffen Designs

Contact Transcend Ideas for your logo concept design needs today. Visit this link to set up a time to chat about your business needs. We’d love to work with you.

Know Your WHY

Posted on May 22, 2021 - 4:59 am by Heather DeVine

Transcend Ideas graphic image and quote. "If you get the inside right, the outside will fall into place. Primary reality is within; secondary reality without." Know Your Why.

Eckhart Tolle packs so much wisdom into his spiritual teachings. Whether it is in the spiritual realm or the entrepreneurial, his words resonate. When you know your WHY the rest falls into place. We help with the secondary reality of your business through branding and marketing. Transcend Ideas wants your business to catch attention with its identity. When you know your WHY, it makes it easy for us to do the creative work that makes your goals apparent through thoughtful placement of icons, text, and imagery.

Ask yourself: “What is my WHY?”

Would you say your business pursuits are for family? For the passion of teaching or serving others? We can’t wait to learn more about your why and what items in your creative pursuits resonate with you the most.

See #4 on this recent post: “Top 5 Things to Think About Before Hiring A Creative Agency or Freelancer”

The WHY of your endeavors will help grant you direction and stability in the product or services you plan to provide your audience. The WHY brings about in many cases the reason you are doing what you are doing

Are you ready to elevate your business life to the next level? Do you know WHY you want to make that leap? If so, we can’t wait to work with you and make your business dreams become a reality on the marketing and branding front. If you’d like to work with us, tell us more about yourself and your business at this questionnaire link.

Change your Perspective

Posted on May 21, 2021 - 5:32 pm by Heather DeVine

Transcend Ideas graphic image and quote. "If you change the way you look at things, the things you look at change." - Wayne Dyer

Wayne Dyer is a favorite American author and philosopher of mine. This infamous quote transcends many boxed-in ways of thinking and allows us to change our perspective!

His look at the world within us makes one think non-linearly. As humans we are creators in all its interpretations. We are capable of more than we can ever imagine because we are infinite beings with extraordinary possibilities. If you knew you could not fail, what endeavors would you take on? What business would you start? What would you do for yourself? If you change the thoughts of failure being final – does that mean that any step toward a goal is all part of the package to success? Transcend Ideas wants to flip your concept of marketing, SEO, and social media on its head. We don’t do drab content, we align with your values, flip the perspective about what people understand about your business and grab attention of your golden customers in every way possible.

Do you have a dream? Are you in the middle of creating it but your business function and direction feels chaotic? Contact our team to learn how we can streamline your marketing and communications process to change your perspective and find a lane your business can thrive in.

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