The definition of empathy is the ability to understand and share the feelings of another. What does empathic marketing mean to you? How does it affect your decisions or emotions as a consumer?
The Role of Empathy in Marketing
Have you ever felt your heartstrings pulled during a commercial, felt nostalgic or hopeful when glancing through a magazine and an ad gave you pause? These are the moments we, as marketers, are hoping to generate for our end users. We want to create moments that allow individuals to transcend their circumstances and become whatever their heart desires. We want your business to soar in much the same way. There are some key strategy components that come with utilizing a marketing campaign that is empathic. Utilizing the power of empathy in marketing stirs up a drive in consumers and a call to action, whether that be through product, travel, or service promotion.
The marketing campaigns that speak the most to us encourage us to step up and be more or to discover more for our lives, and to realize the status quo need not remain indefinitely. To cause an emotional moment of reflection for any population requires coming to know who you are marketing to.
When communicating your message to your customers it’s important to practice curiosity and compassion with empathy. Your customers want to feel they are understood and that the products and services they utilize are in alignment with them. With that being said empathy is a vital component of your messaging. Interested in learning more about Transcend Ideas and our approach to marketing with every client? Let’s chat!
